Exo B2B

MAY 25, 2017

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Buffer : Buffer is the ideal, easy to use application to share content on your social networks!

Social Networks 40

Social Networks Automation Tools Curation 40

Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Brings fresh insight to their networks. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Webbiquity

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 315

Social Media Social Marketing Planning Tips 315

Top Rank Marketing

FEBRUARY 19, 2024

Understanding the LinkedIn algorithm and how it works LinkedIn uses a complex algorithm to curate and display content to users based on a multitude of factors. Use vivid imagery, compelling video (with captions!) In reality, the business impact of all this explosive yet ephemeral reach tends to be iffy. and varied content formats.

Linkedin 118

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 118

Sprout Social

FEBRUARY 6, 2023

Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. About 68% of consumers responded they made at least one purchase directly from social media in 2021. Place Guides: Curate a guide using posts with specific geotags.

Social Media 98

Social Media Features Media Curation 98

DrumUp

JULY 16, 2019

Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following. Native video works differently on each of the four main social networks:

Video Marketing 87

Video Marketing Twitter Linkedin Social Networks 87

Biznology

FEBRUARY 12, 2021

For introverted clients and colleagues, in particular, networking can be a particular source of energy drain (another video call?), social anxiety (more people!), HBR IdeaCast: What Kind of Networker Are You? and overall frustration (why is extroverted behavior celebrated and elevated at work?). What to do?

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 65% of Facebook videos occur on mobile devices. Let’s look at the numbers.

Facebook 98

Facebook Marketing & Strategy Social Networks Best Practices 98

Buffer

JANUARY 23, 2023

And then, some videos have like 1,000s of views, and we didn't realize it.” She hopes viewers will also have a better understanding of the ins and outs of her small business through these videos. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JUNE 30, 2021

Social media stories started on Snapchat, but have since branched out to nearly every other social media and communication platform. These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours. Share behind-the-scenes.

Social Media 134

Social Media Media Curation Twitter 134

Convince & Convert

SEPTEMBER 4, 2015

We’ve seen the rise and fall of Google+ in just a few short years; the rise of real-time mobile video like Meerkat and Periscope has been astonishing to watch. And if you put your eggs in the rented platforms (aka social networks), not only are you relying on their existence, but guess what?

Email Marketing 167

Email Marketing Personalization Curation eCommerce 167

Sharpspring

DECEMBER 9, 2022

TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. After all, it’s just for silly dances and funny animal videos, right? As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. Not at all. TikTok Shop.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Convince & Convert

AUGUST 6, 2016

Snapchat is the preferred social network of more Americans than Instagram. Snapchat is the favorite social network of 53% more Americans 12-24, compared to Instagram. ” Instagram Stories provides Snapchat with the opportunity to pull off a rare feat: a smaller – yet more valuable – social network. .

Social Networks 113

Social Networks Terms and Conditions Facebook Network Marketing 113

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Forrester 112

Forrester Outreach Social Networks Curation 112

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Social Media 204

Social Media Promotion Creativity Media 204

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Valasys

AUGUST 7, 2023

A UGC could be anything ranging from an image, video to a testimonial or a review, and even a podcast. They might share unboxing videos on TikTok or write praise-filled posts on Instagram, either due to your request or because they have voluntarily chosen to share content related to your brand. But what exactly is it?

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. On LinkedIn’s professional-focused network, influence, audience, and authority are built upon expertise.

Linkedin 103

Linkedin Brand Identity Branding Work Management 103

SocialPilot

MARCH 8, 2024

Take a look at the typical tasks every social media marketing agency include in their scope of work: Platform selection : Mention the social networks you will target and why they qualify as the optimum avenue to realize prospects’ dreams.

Social Media 79

Social Media Ideal Customer Profiles Template Marketing Proposals 79

Circle Studio

MAY 26, 2022

This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook. TikTok is a platform that encourages creators to make short videos about a wide range of topics. The top videos here attract over 650k likes. What Should My Company Post About?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Contently

OCTOBER 28, 2016

Pocket’s expanded business plan appears to address this curation issue, but with its growth comes problems—namely how it will handle algorithmic curation, which, as Facebook has proved, can create polarizing digital echo chambers. The Ringer, to no surprise, offers the perfect eulogy for the social network.

Curation 132

Curation Facebook Amazon Paid Search Agency 132

Top Rank Marketing

AUGUST 14, 2023

Please answer that question by sharing this post on your favorite social network with the #feelingb2b hashtag. We’ll curate some of the best into a new post and may feature you! The post Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum appeared first on B2B Marketing Blog - TopRank®.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

sagefrog

APRIL 2, 2024

Whether it’s optimizing your website for search engines, creating engaging content, amplifying your social media presence, or running targeted ad campaigns, there’s a MarTech solution for every aspect of your marketing strategy.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Sprout Social

AUGUST 3, 2021

With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. Spectators might not be allowed inside stadiums to cheer on their favorite athlete, but they are on social media at all hours. @NBCOlympics #TokyoOlympics [link] pic.twitter.com/oyg13u2vaa.

Brand Identity 129

Brand Identity Branding Social Media Twitter 129

Scoop.it

APRIL 19, 2022

But if you provide authentic, useful content, such as informative articles or videos, you can make the right people take notice. Leverage Curated Content. Curated content can help you to provide more in your newsletters and blogs, and demonstrate that you’re at the forefront of industry developments. Start Email Marketing.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Outreach 65

Outreach Forrester Social Networks Curation 65

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Approach social media not just as a tool to expand the reach of your brand, but also as a platform to feature your internal experts. Intel does a great job of this. Image source: [link].

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Sprout Social

JUNE 7, 2023

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Scoop.it

OCTOBER 28, 2021

Creating and developing your branded solution is not sufficient for any business; along with having a digital solution, you need to expand your online business outreach to social media channels. Social networking sites like Instagram, Twitter, and Facebook are crucial for maintaining a competitive edge. Content Curation.

Social Media 52

Social Media Media Social Networks Curation 52

Content4Demand

FEBRUARY 9, 2021

Retail TouchPoints does this for its Retail Remix podcast in two different ways: We curate top takeaways from the month of episodes in a blog recap and we do standalone articles featuring top retail executives and thought leaders. Create Audiograms for Social Promo. YouTube isn’t just a warehouse for your videos.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Scoop.it

JANUARY 23, 2020

In this guide, we’ll show you how the content you create and curate can help with your employee engagement, reduce employee turnover, and create a sense of belonging for your employees. makes it easy for your team to discover, curate, and share content. Integrate your topic pages with your intranet or enterprise social network.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Sprout Social

APRIL 4, 2023

With Advocacy platform, you can provide curated, branded content to your team that they can share with a click or two. With Advocacy by Sprout Social, it’s easy to upload photos, videos and links for your employees to share to their networks. Why brand advocacy matters for your company 1. It increases trust.

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

EveryoneSocial

JUNE 29, 2022

Use the same photo across your social networks to consistently communicate your personal brand and make it easy for people to identify you. Whether you’re looking for new job opportunities or trying to connect with potential customers, you can’t effectively accomplish either on social media unless you’re easy to find.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Convince & Convert

FEBRUARY 18, 2016

Many of these campaigns have been moving and memorable, like a recent campaign from Target that included an emotional commercial featuring user-submitted videos of students opening their college acceptance letters. Previously, the process of curating and contacting users was manual. The Importance of Informed Consent.

User-Generated Content 105

User-Generated Content Generation Copyright Content 105

Sprout Social

AUGUST 5, 2020

Since each network is unique, start by looking at content across each individual social network. For example, the curated photo and video content that performs so well on Instagram may not have the same resonance on Twitter, where content is geared more towards short-form text dialogue and timely updates.

Analysis 138

Analysis Marketing & Strategy Advertising Benchmark Comparison 138

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. My friends, we are talking about content curation , a not-so-new concept that top marketers have been utilizing for years now. Proper content curation can yield extremely big results that might surprise you.

Curation 145

Curation Content Distribution Trends 145

Outreach

APRIL 2, 2020

To curate your listening, we rounded up four podcast episodes that speak to #remotelyfe. These episodes cover management during uncertainty, social media strategies, incorporating video into enterprise sales, and humanizing your messaging. How and Why You Should Use Video to Increase Authenticity and Drive Engagement.

Work Management 52

Work Management Enterprise Management Linkedin Curation 52