Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Maybe they have a pressing need for a new solution and want to avoid any delays.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

Many marketing departments have taken a budget hit, but spending on martech products remains strong: Nearly 70% intend to increase martech spending in the next 12 months. Gartner 2020 CMO Spend Survey. CMOs use the infrastructure to generate customer profiles and execute marketing campaigns. Infosys Survey.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

JULY 12, 2021

We did the best we could under trying circumstances. Part of addressing Zoom fatigue is taking steps to reduce Zoom anxiety, which a recent survey of home workers found to be a real phenomenon that can cause significant stress. Intro to Full Circle Campaign Attribution. Optimizing Marketing Outcomes Over Time.

Sales Management 88

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 88

Full Circle Insights

SEPTEMBER 30, 2020

The old school view was that marketing is more art than science, so it’s hard to measure. . We have the tools we need now to measure marketing’s performance across multiple channels. They’ll earn their seat at the strategy table by producing hard numbers that demonstrate marketing’s value. . Full Circle Insights Overview.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

AUGUST 7, 2020

Research shows B2B marketers know they need to expand their marketing performance measurement toolkit. A recent Demand Gen Report survey found that more than 80% of B2B marketers were focused on improving their reporting capabilities to show how marketing feeds the pipeline and contributes to revenue.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

MAY 12, 2021

A survey of large companies in the U.S. That’s the best way to figure out what to keep and what to change. Defend the Spend: How to Show Marketing’s Impact on Your Business Learn why it’s important for marketers to have access to reliable data that supports how their programs and campaigns contribute to pipeline and sales.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

APRIL 15, 2021

According to a Deloitte CMO survey [ PDF ], marketers are more focused on the funnel now. Architectural choices are fundamental in developing a solution. We’ve discussed why it’s so important for marketing and sales to be on the same page, and why a single source of truth about data is necessary to align the two teams.

Sales Management 59

Sales Management Lead Ranking Top of Funnel Marketing Attribution 59

Full Circle Insights

MAY 20, 2021

According to the Dallas Morning News , a survey of more than a million event attendees conducted by a global events firm said 78% would feel confident enough to return to events this fall. As in-person events resume, tracking metrics will continue to be critical to identify how much ROI they are providing for marketers.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59