Remove Customer Surveys Remove Guerilla Marketing Remove Opinions Remove Trust Marketing
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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies?

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How to Save the World

Buzz Marketing for Technology

trust your instincts. Blog Surveys & Directories. · Corporatism, Free Trade & Distorted Markets. · Guerilla News Network. want to see more: - original research,surveys etc. clever, concise political opinion consistent with their own views. SEARCH BLOG. How to Save the World. Email: MADE IN CANADA.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

trust your instincts. < Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Guerilla News Network. want to see more: original research, surveys etc. MADE IN CANADA. < £ Salon Bloggers & > June 15, 2006. -->.

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What Is Buzz Marketing?

Single Grain

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing?

Buzz 105
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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. Don't have a lot of data?

Buy 28
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PKM and the Organization - Pollard

Buzz Marketing for Technology

trust your instincts. < Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). September 2006. MADE IN CANADA. < £ Salon Bloggers & > September 27, 2006. -->.