Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. But how can we ensure that AI-driven content is used responsibly?

Marketing AI 338

Marketing AI Lead Ranking Lead Scoring Copyright 338

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. It may seem like asking for too much but trust me, you’re worth it.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. Here are some of the more common forms.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Hubspot

MARCH 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction.

Customer Surveys 94

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 94

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 333

Top of Funnel Work Management Marketing Management Content Marketing 333

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Content Standard

MARCH 9, 2017

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. Imagine, for instance, that you’re the director of marketing at a finance-based company. What happened?

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 192

Relevance Research Opinions Content 192

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 255

Enterprise Management B2B Marketing Tools Marketing Management 255

Marketing Insider Group

JANUARY 2, 2023

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes . You’re not alone – 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes. Key Takeaways.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. What is a reputation management service?

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? The post Rethinking Marketing through Just-in-Time Content Operations appeared first on Skyword.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

B2B Marketing Directions

OCTOBER 28, 2018

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey. CMI and MarketingProfs made a fairly significant change to their methodology for this survey. One of the more interesting findings in the latest survey deals with buyer trust.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Zoominfo

FEBRUARY 17, 2020

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. So, make sure surveys aren’t your only method of sentiment data collection.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. Building the relationship involves trust and respect. Quick Takeaways.

Thought Leadership 353

Thought Leadership B2B Thought Leadership Research Practices 353

Zoominfo

AUGUST 29, 2018

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. So, make sure surveys aren’t your only method of sentiment data collection.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

SmartBug Media

FEBRUARY 16, 2024

Customer feedback is also important for building trust and credibility with a customer base. Effective Customer Feedback Tools Dozens of customer feedback tools that apply to a range of markets and industries are available to today’s businesses. Businesses must use varied channels, targeted outreach, and inclusive design.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 107

Ad Building Loyalty Customer Satisfaction Word of Mouth 107

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. B2B Buying Isn’t Linear. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 102

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. But, marketers can apply it to content and campaigns. 📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth!

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. By leveraging it, you can enhance your marketing efforts and build a loyal customer base. According to a study, 93.4%

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Marketers are always looking for new ways to connect with consumers meaningfully and deeply. Trusting the metaverse.

Gartner 136

Gartner Paid Search Agency Opinions Internet Marketing 136

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. A recent survey found that 80% of the most successful content marketers have a documented strategy.

SERP 242

SERP Keywords Eye-Tracking Planning 242

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Velocity Partners

MARCH 13, 2024

But frankly, marketing humans have been producing that kind of content for a long time. Blame marketers. Think surveys and other original data. Also consider: digital experiences that produce survey data). Heart, personality, an opinion, unimpeachable facts. Because it turns out, people trust people — not brands.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 287

Paid Search Agency B2B Sales Marketing & Strategy CMO 287

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. They share their positive experiences with friends, family, and colleagues, providing free and authentic marketing. So how can marketing help with customer-led growth?

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. Marketers and consumers. And because it works.” — Content Marketing Institute. Everybody uses it.

Email Marketing 203

Email Marketing Conversion Optimization Work Management 203