KoMarketing Associates

FEBRUARY 28, 2017

According to a recent Ascend2 survey, “ Marketing Data Quality Trends ,” the majority of marketers (62 percent) agree that improving data quality is the most important objective of a successful marketing data strategy. These data strategy objectives are also critical challenges for many marketers.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in positioning the brand effectively in the market.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. The post 2018: Survey Says! Increase— 50%. Decrease— 11%. Stay the same— 39%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Valasys

JANUARY 19, 2021

Referring to the statistics, 66% of marketers have implemented Account-Based marketing i.e. ABM strategy in the year 2021 as per a report published by Spiceworks. Marketers are using account-based marketing to align organizational groups together and build customer relationships. Personalizing your communications.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Marketing Budget Creation 52

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. Give our services a try. You’ve got more constraints than ever. What sort of studies?

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Blue Flame Thinking

NOVEMBER 5, 2020

Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. This translates into everything from scaling back planned campaigns to staff reductions. What to Consider as You Plan for 2021.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

The Marketing Blender

SEPTEMBER 23, 2019

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Heinz Marketing

OCTOBER 23, 2018

Marketing planning season is here for the top performing B2B marketers. Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. Even if that is the case, marketers can lead the way by preparing now for a successful 2019.

Marketing Budget Creation 73

Marketing Budget Creation Planning Marketing Budget Budget Programs 73

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a detailed description of the survey in my first post , so I won't repeat that description here. For example, survey respondents with B2B product companies said they are currently spending 50.6%

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Litmus

APRIL 4, 2019

In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more. Here’s what we found. .

Budget Programs 79

Budget Programs Marketing Budget Marketing Budget Creation Email Marketing 79

Inbox Insight

DECEMBER 1, 2020

When Sales reach out to prospects and customers, having full visibility of the customer journey, their interests and challenges is fundamental to having a high-quality conversation, and being able to provide a solution to their problem. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Martech

JULY 30, 2021

This shift from a reactive to proactive marketing approach is working well for many B2B companies. Just 13% of companies are at the highest level of adoption, ITSMA and the ABM Leadership Alliance found, while others are expanding their account coverage (20%), experimenting and refining their approach (38%) or planning an ABM strategy (29%).

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Inbox Insight

MAY 18, 2023

B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts. This reveals a lot about the current state of account-based marketing across the globe.

Account Based Marketing 88

Account Based Marketing Allocation Ideal Customer Profiles Demand Generation 88

KEO Marketing

NOVEMBER 7, 2017

Digital marketing services continue to evolve at a rapid pace. Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Digital marketing is no longer a green field.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

sagefrog

DECEMBER 6, 2023

This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ClearVoice

JUNE 24, 2021

They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Top content marketing statistics and trends for 2021.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Martech Advisor

DECEMBER 23, 2019

This year the market size for the martech industry grew at over 25% in the USA and the UK, according to the WARC-BDO Marketing Technology survey. The same survey extrapolated findings to estimate that the global market size for martech is now $121.5 New Possibilities With Emerging Technologies.

Marketing Budget 56

Marketing Budget Marketing AI Marketing Management Amazon 56

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Because I’m weird, I actually enjoy getting the most out of a small budget. Take a look at my blog ‘ What is B2B Marketing? 5 Initial SaaS marketing channels.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

KoMarketing Associates

DECEMBER 17, 2019

About 82% have toolsets to prioritize and coordinate personalized customer experiences across channels, and 89% have organizational structure to execute a personalized multi-channel marketing plan. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

The Effective Marketer

AUGUST 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation! Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

B2B Marketing Directions

SEPTEMBER 16, 2018

To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. of the marketing budget currently to 18.8%

CMO 40

CMO Customer Surveys Trends Planning 40

Martech Advisor

MARCH 27, 2020

We looked at two recent surveys to understand the challenges business leaders and small business owners are facing and how to mitigate these challenges. Textio's CEO, Kieran Snyder , put together a survey in 72 hours of over 250 business executives on how they are leading in the time of COVID-19 and market decline.

Work Management 136

Work Management Marketing Management Paid Search Agency Planning 136

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results. of total company revenue in 2023 — a percentage that fell slightly from 9.5%

Cost 52

Cost Planning Paid Search Agency Marketing Budget 52

Martech Advisor

MARCH 31, 2020

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Biznology

MAY 10, 2017

Once you understand the basics of influencer marketing, you can craft your own program and launch a series of influencer marketing campaigns. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year. Look for influence and power—not popularity.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198