Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. For example, let’s say you offer a marketing automation solution.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Social Media and B2B Marketing Success. Email marketing (55%) came in the second spot.

Social Media 273

Social Media ROI Social Marketing Media 273

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. Although 63% of respondents admitted they don’t have nurture-specific content, the more telling percentage is the amount that do,” wrote the researchers behind the report.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. If so, you’re in good company.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 percent of marketers say they look at engagement.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

KoMarketing Associates

MAY 19, 2021

Many marketers believe they are on the edge of unlocking the potential of first-party data. However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). Data, Analytics and Overall Marketing Impact.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash. Emails Sent. Customer Acquisition Costs.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

KoMarketing Associates

MAY 31, 2017

Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research. This was compared to just 79 percent of “on par” marketers and 67 percent of “basic” respondents. This is compared to just 64 percent of basic marketers and 65 percent of on par respondents.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 346

Top of Funnel ROI Lead Scoring Lead Ranking 346

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 In terms of specific struggles, most marketers (71.1 Most survey respondents (90.6

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Budget Programs 103

Budget Programs Marketing Report Marketing Management Marketing Budget 103

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. That is according to a new report from B2B marketing solution provider Anteriad. That means the lucky marketing departments are the ones being asked to do a lot more with what they already have. The report was based on a survey of 328 U.S.

ROI 110

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 110

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. No surprises here, as digital marketing continues to grow at a healthy pace. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 102

ROI Top of Funnel Work Management Advertising Agencies 102

Heinz Marketing

OCTOBER 21, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. They focus on making their marketing ecosystem and strategic growth driver to their company goals. Higher ROI.

Marketing Report 121

Marketing Report Paid Search Agency Planning Marketing & Strategy 121

KoMarketing Associates

FEBRUARY 12, 2019

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic. That being said, the implementation of ABM hasn’t come without its challenges for some marketers. Marketers Growing Confident in their ABM Tactics.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

KoMarketing Associates

MAY 9, 2018

Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” B2B Marketers and ABM Practices.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

KoMarketing Associates

MARCH 27, 2019

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. About 43 percent report lackluster results.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. Finally, Facebook appeared to rise above all other social platforms among survey respondents.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

OCTOBER 24, 2018

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. They are also 66 percent more likely to report positive ROI, and 334 percent more likely to use sophisticated attribution. This is followed by ROI (15.3

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s also popular with consumers.

SMS 301

SMS Advertising Benchmark Email Marketing eCommerce 301

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

MARCH 21, 2019

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development. A Rise in Digital Marketing Investment.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. survey to gauge how much marketers are investing in this form of content. Marketers are also seeing benefits associated with publishing on social platforms as well.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. What else delivers an ROI of $36 for every $1 spent, after all? Email marketing platforms and financial activity. In total, Techcrunch reports the company has attracted $342.2 Venture funding.

Marketing Report 103

Marketing Report Email Marketing Enterprise Management Work Management 103

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. However, just 1 out of 4 B2B marketers, in particular, agree with this sentiment.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

Customer Surveys 107

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 107

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Marketers Eye Improvements to Email Engagement.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

NOVEMBER 15, 2017

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. A highly successful strategy in this endeavor is account-based marketing (ABM).

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71