Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Leadspace

OCTOBER 6, 2019

The kind of audience analysis that’s possible today for fueling content marketing was unheard of even five years ago. Marketers are letting the ideal drive out the workable, in my opinion. It’s important that all marketers take the data they have, ideal or not, and improve it, as you suggest.

B2B Marketing 48

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Hubspot

FEBRUARY 17, 2016

click tracking, and also link analysis. Feedback tools include surveys, polls, messaging, and user testing programs. SurveyMonkey has a free option for those just starting out with survey research. These are the tools that you will use to manage, plan, and execute A/B and multivariate tests. 15) Clicky. Heatmap.me

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Convert

APRIL 25, 2023

It makes no claims to hold opinions or to take your decisions for you (agency). But for analysis and especially research, a human touch stays necessary.” They are already melding pre-test research, test design choices, and post-test analysis with AI to run more experiments, learn faster, innovate more, and keep winning long term.

Marketing AI 52

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Hubspot

FEBRUARY 26, 2018

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. One of the best ways to ask people for their opinions is through a survey or poll. Identify your goal. After the A/B Test.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Convert

OCTOBER 27, 2021

Ideas and Opinions Beat Data. It doesn’t matter if it’s your personal opinion or that of the Highest Paid Person (HiPPO), you need to test and trust the data. Just like an opinion, you need to test and see what works. Opinions don’t matter, results do. Multivariate Tests. Not every test will succeed. Some will win.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

JULY 10, 2023

We love a contrarian opinion. User research includes methodologies like polls, surveys, user testing, card sorting, tree testing, heatmaps, session recordings , analytics analysis, and interviews. In the previous section, Steph referred to “folding levers”.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40