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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. . Guest Author: Wes Farris, Product Strategy.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. . Guest Author: Wes Farris, Product Strategy.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. . Guest Author: Wes Farris, Product Strategy.