Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. They also need to influence conversion throughout the funnel.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. What was the main sales and marketing alignment you had to overcome?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Strategic-IC

DECEMBER 12, 2021

We saw many more B2B Marketers become more proficient in ABM. We personally here at the Agency saw many more B2B organizations commission us to help launch (or refine) their ABM programs. Corrina Owens | Senior ABM Manager | Gong. Corrina is a revenue-first marketer and ABM specialist. Very much what ABM is all about.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 62

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. So, let’s get down to business.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. So, let’s get down to business.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. So, let’s get down to business. .

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on the list of top priorities for data-driven CMOs. Growth marketing brings to life the intersection of art and science of marketing.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Session: 8:45am - 9:15am - Keynote: Marketing and Sales Has Changed.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

DemandBase

APRIL 27, 2020

Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. How has this store managed to stay in business so long?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Conversica

JULY 20, 2022

The ability to look toward the future to predict consumer behavior is potentially one of the greatest benefits that marketing AI has to offer. Attention Marketers: Marketing AI Is Your Best Friend. With the AI Assistant, the school generated a 1/3 increase in sales pipeline, which wouldn’t have been humanly possible otherwise.”.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

SmartBug Media

JANUARY 5, 2022

In the second episode of the The Intelligent Inbound ® Podcast , Jen Spencer, President of SmartBug Media®, speaks with Mike Tatum, a Demand Generation Manager at Momentive (formerly known as SurveyMonkey). Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. It's also worth noting that go-to-market strategies aren't exclusive to physical products.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

B2B Marketing Analytics

OCTOBER 18, 2021

A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization. How efficiently the team is generating and qualifying the leads through the funnel. Leads from which campaigns are moving through the funnel faster and are converting better?

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. For example, suppose a newer vendor has a sales-led motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. The topic of data quality is very broad in marketing analytics but for this discussion around marketing planning, we would like to. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Terminus

OCTOBER 12, 2021

We speak with Jessica Fernandez – Manager, Growth Marketing at Rapid7 , Muhammad Yasin – EVP, Marketing PERQ , and Ashley DuBois – B2B Marketing Manager at United Airlines about their experience with ABM. Sales: Responsible for new local acquisition and customer service.

SMB 26

SMB Account Based Marketing ABM Sales Management 26

Varicent

JUNE 1, 2017

Today's conversation is with Mark Roberge , Senior Lecturer at Harvard and Author of The Sales Acceleration Formula , about the role of CRO. It really evolved with the growth of the company. At that stage, the focus was finding some sort of consistent process to bring in customers that could scale. Let's get started.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

ANNUITAS

MARCH 26, 2020

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions. When tactical campaigns end, demand ends.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Demand Generation 162

Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Convert

SEPTEMBER 16, 2022

He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page. He calls out lazy marketing. You’d lose. Makes perfect sense that he goes by “the Shopify Product page guy”.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. This is part 2 of 3 of my growth marketing strategy series Y ou may remember last month that this was going to be a 2 part series, but I changed my mind. Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Strategic-IC

NOVEMBER 27, 2019

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Hubspot

NOVEMBER 21, 2018

Pick a sales strategy. Generate interest. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. A go-to-market (GTM) strategy is the way in which a company brings a product to market. Understand your buyer’s journey.

Sales Management 97

Sales Management Paid Content Top of Funnel Lead Ranking 97

Sword and the Script | B2B

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Organic Growth Highlights. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. SEO-generated inbound leads have a 14.6% Unfortunately, inbound marketing does require quite a bit of work. close rate.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Marketing Insider Group

MARCH 27, 2013

This is my first, pure marketing job in my career. I graduated college with a marketing degree and spent the next 10 years at IBM in direct sales and channel management. In my time here, I have been responsible for strategic business development, 3rd-party solution sales and sales operations.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Engagio

DECEMBER 22, 2020

Relegated to the bedrooms, basements, living rooms, and dining rooms of our homes, we in B2B Sales and Marketing needed to find better, digital ways to commune with our customers. We had to shift our go-to-market strategies to an inbound-first approach. By Russell Martin, Senior Product Marketing Manager.

B2B Sales 132

B2B Sales DemandBase Account Based Marketing B2B Marketing 132