article thumbnail

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

It can also hamper the scope of B2B demand generation campaigns as limited counts mean smaller available reach. The use of AI via NLP can provide superior visibility over your TAM, along with your available market and target market profile. How will you reinvent your strategy?

article thumbnail

How to Build a Paid Media Strategy in a Down Economy

Metadata

Which team members, contractors, or agencies aren’t pulling their weight? Look at these cogs in your marketing machine—campaigns, technology, and headcount—and ask yourself the tough question: Can you live without any of them? That said, there are only so many deals in the pipeline, prospects to re-engage, and in-market prospects.