Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. Forecasting : Technographic data can provide insights into market trends and help identify high-intent prospects, improving conversions.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Inbox Insight

APRIL 19, 2021

It can also hamper the scope of B2B demand generation campaigns as limited counts mean smaller available reach. Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Final thought.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Inbox Insight

SEPTEMBER 10, 2021

Insight that reveals key challenges faced by your target buyers will help you understand how to tailor your content strategy and USPs to demonstrate how your content, product or services will overcome these problems. After all, creating value in the eye of your potential buyers is what your content strategy is all about.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

PureB2B

MARCH 28, 2022

For example, you might be a patient database software that targets doctors' offices, but because of how your buyers are searching in Google, now you’re competing with a meditation app. Here are some easy-to-implement SEO best practices to help increase the quality of leads you’re generating. Intent Data.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? Well, you need to let your potential buyers know this! Best-in-class data tools?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Tony Zambito

DECEMBER 20, 2015

And, nearly 65% of those exceeding goals have updated their buyer personas in the last 6 months. The implication here is buyer personas should not be an art gallery but a dynamic part of marketing, sales, and service operations. This is telling in the sense that buyer personas are still being “siloed” in marketing.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Directive Agency

JULY 23, 2020

This differs from business-to-consumer (B2C) advertising, which refers to advertisements that are created to market a product or service to general consumers. Key insight: Top-of-funnel campaigns generate demand for your business, as well as other businesses that offer similar solutions. The downside?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Metadata

JANUARY 18, 2023

Which team members, contractors, or agencies aren’t pulling their weight? Look at these cogs in your marketing machine—campaigns, technology, and headcount—and ask yourself the tough question: Can you live without any of them? Specifically, evaluate: Which campaigns aren’t impacting revenue?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

PureB2B

DECEMBER 19, 2020

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Blending Intent and Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Blending Intent and Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). And if you’re on a B2B sales or marketing team, you are too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Heinz Marketing

JULY 9, 2021

Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

JUNE 30, 2023

ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 30, 2023

These Insights have been collated from a combination of first party research conducted on our Buyer Education Platform IFP and Intent analysis from our in-house Insights Team. What’s been successfully captivating the attention of B2B buyers in your market? Learn more about our market research services.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80