The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Are there intent signals that the account is a high-propensity opportunity? Do everything else right (message, offer, creative, etc.),

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Leadspace

FEBRUARY 14, 2020

What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Not exactly. Wondering how it all works?

Intent Signal 62

Intent Signal Intent B2B Marketing Top of Funnel 62

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Inbox Insight

MAY 9, 2024

Lead generation outsourcing is an effective and strategic approach for companies looking to entrust their lead generation activities to external professionals or agencies. Lead generation agencies have the flexibility and infrastructure to accommodate businesses of varying sizes and demands.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Aberdeen

APRIL 1, 2019

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Personalizing subject lines generates 26% better open rates. Prioritizing Activities with Intent Scores. Improving Account List Segmentation.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Martech

MAY 2, 2024

But who knows if the person in that job is involved in buying your particular product or service? Data companies have tried to enhance the rate of success by attaching a “persona” descriptor to each name, in hopes of finding the right member. If later, it would be ABM-style demand generation. Remarkable.

Ideal Customer Profiles 115

Ideal Customer Profiles Buy Marketing Automation Services Work Management 115

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM. Using intent data intelligently.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

SalesIntel

APRIL 25, 2024

This is where intent data comes into play. By leveraging SalesIntel’s predictive intent data you can detect when your target organizations are actively researching solutions, technologies, or competitors. Ready to see how SalesIntel’s quality data can deliver supply chain success?

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Content4Demand

MAY 21, 2020

Enterprise Sales Executive at GrubHub, and Madeline Maguire, Head of Enterprise Demand Generation for GrubHub, shared how marketers are adding a unique incentive to their virtual events by sending Grubhub gift cards to registrants or meeting attendees. During a fireside chat , Heather Grobaski, Sr. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Or maybe it just positions you as a thoughtful leader during difficult times.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

AUGUST 7, 2023

This is where B2B data solutions come in, providing the necessary information to inform sales and marketing strategies and ultimately drive revenue growth. Two popular options for B2B data solutions are DealSignal vs Apollo. DealSignal’s dedication to customer support sets it apart.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

DealSignal

JULY 17, 2023

DealSignal offers businesses a more intelligent and trustworthy solution for their B2B data needs, with dynamically aggregated and verified data, delivered on-demand, that is 97-99% accurate and up-to-date. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

JULY 19, 2023

DealSignal offers businesses a more intelligent and trustworthy solution for their B2B data needs, with dynamically aggregated and verified data, delivered on-demand, that is 97-99% accurate and up-to-date. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

DealSignal offers businesses a more intelligent and trustworthy solution for their B2B data needs, with dynamically aggregated and verified data, delivered on-demand, that is 97-99% accurate and up-to-date. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Strategic-IC

APRIL 23, 2023

ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. And with 34% of ABMers now delivering bespoke content services founded on insights, hyper-personalization is likely to expand even further this year (B2B Marketing). In 2021, that rose to 25%.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Inbox Insight

MARCH 4, 2019

In these cases, filmographic data around trends and intent data is something to be especially aware of, irrespective of the size of the Target Account List you are working with. Mistake #2: Leaving the ‘A’ out of ABM. Often, however, we come up against a targeting issue no bump in TAL numbers can ever truly fix – Job Titles.

Demand Generation 75

Demand Generation Account Based Marketing ABM B2B Marketing 75

PureB2B

APRIL 19, 2022

Prospective clients not only want top-of-the-line service from their B2B partners, but they also demand an outstanding experience through and through—from discovery to beyond the purchase stage. B2B intent data aims to help businesses provide such experiences by aligning their marketing efforts with the prospect’s current objectives.

Intent Data 62

Intent Data Intent Work Management Optimization 62

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. Look at what the clients have to say about data quality on both platforms.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Terminus

OCTOBER 29, 2021

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. Of where the sales team shares a wish list of accounts — without any evidence that these companies may have the need for your products or services. 5 Intent data.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Aberdeen

NOVEMBER 23, 2020

The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data , enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Visitor intelligence can also signal when people at key accounts visit your website.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

6sense

AUGUST 28, 2021

Successful demand generation means focusing on the full prospect experience, from the time they start their research to when they’re ready to make a purchase. Harness the Power of Intent Data. Real-time intent data can help you optimize your efforts in an uncertain market. Things are moving fast.

Intent Data 48

Intent Data Marketing Qualified Leads Lead Ranking Intent 48

Madison Logic

FEBRUARY 28, 2024

ABM vs. Demand Gen: What’s the Difference? Conventional demand generation focuses on a wide-reaching approach—as long as marketing generates leads and fills the pipeline, they’re doing their job. A 1:1 ABM strategy may lead to enough attention on an account that they expand their services with you.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Madison Logic

DECEMBER 14, 2023

By saving time through the machine gathering the data and insights, you can focus on reaching the right customers with the right message at the right time. In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

SmartBug Media

DECEMBER 12, 2019

A B2B Platform Where World-Class Data Meets Groundbreaking Technology. The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Inbox Insight

OCTOBER 8, 2019

The first place to turn to is data. Using data such as action based intent signals to better understand the needs and motivations of your target audiences is essential when qualifying prospects and building profitable engagement. From this you can gather a more accurate gauge of awareness. How can I capture this insight?

Lead Qualification 75

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 75

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Alternatively, the products or services may be exposed to an entirely new audience base.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

JULY 9, 2019

Clearly, ABM is an indispensable marketing tactic in the modern B2B dominion which establishes synchronicity between the key-decision makers of the accounts intending to buy & between the brands which have the ideal products or services to do away with the pain-points of specific accounts.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Advocate marketing The combination of customer service and marketing to have customers satisfied. Curation services can be used by businesses as well as end users.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95