SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Ranking 62

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

DealSignal

AUGUST 25, 2020

The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Aberdeen

APRIL 1, 2019

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Personalizing subject lines generates 26% better open rates. Prioritizing Activities with Intent Scores. Improving Account List Segmentation.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. What separates MQLs from other leads is behavior; MQLs often take action toward your organization and/or services. Enter intent data. Challenges Associated with MQL.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. What separates MQLs from other leads is behavior; MQLs often take action toward your organization and/or services. Enter intent data. Challenges Associated with MQL.

Lead Ranking 62

Lead Ranking Top of Funnel Marketing Qualified Leads Relevance 62

DemandBase

MAY 7, 2020

When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead! Watch the webinar Intent Is the New Lead.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Madison Logic

JULY 6, 2023

This surge indicates a probable increase in purchases and implementations later this year. Every Successful B2B Marketing Strategy Begins with Data Marketers need data to identify key accounts and personas, develop personalized campaigns, and measure and optimize campaign performance.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Enhanced customer experiences.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Paid Content 117

DealSignal

JUNE 26, 2019

SAN FRANCISCO (June 26, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

PureB2B

APRIL 19, 2022

Prospective clients not only want top-of-the-line service from their B2B partners, but they also demand an outstanding experience through and through—from discovery to beyond the purchase stage. A study we recently conducted revealed that nine out of ten B2B marketing leaders feel overwhelmed trying to make intent data work.

Intent Data 62

Intent Data Intent Work Management Optimization 62

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Look at what the clients have to say about data quality on both platforms. What Are Sales Intelligence Tools?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Madison Logic

FEBRUARY 28, 2024

ABM vs. Demand Gen: What’s the Difference? Conventional demand generation focuses on a wide-reaching approach—as long as marketing generates leads and fills the pipeline, they’re doing their job. A 1:1 ABM strategy may lead to enough attention on an account that they expand their services with you.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Heinz Marketing

JULY 9, 2021

Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Score and nurture leads.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Madison Logic

AUGUST 17, 2023

Let’s now delve into the practical application of storytelling at each stage of the buying journey for accounts showing purchase intent. B2B solutions and services can be complex, making it challenging to convey their value to a potential problem while being unique in execution.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52