PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Inbox Insight

SEPTEMBER 10, 2021

It looks beyond the basic demographic or geographic segmentation, requiring far more granular data. This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? stay competitive.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

MARCH 28, 2022

One of the easiest ways to stand out against competitors is to develop keywords that best define the solution you’re marketing. For example, you might be a patient database software that targets doctors' offices, but because of how your buyers are searching in Google, now you’re competing with a meditation app. Intent Data.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

NetLine

JUNE 5, 2023

INTENTIVE is uniquely powered by first-party data, offers buyer-level transparency, and exclusively blends online and offline Event Intent data. Why Does INTENTIVE Matter for Today’s B2B Organizations? Intent data promised to simplify or even solve this issue. How Can INTENTIVE Be Used?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

JULY 17, 2017

In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”. percent, using 6sense it can target a specific population and achiee results of 30 percent or greater.”. Despite this evidence, predictive marketing analytics is still a premium service in the early-adopter phase.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision. Learn more: InboxINTELLIGENCE.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

PureB2B

DECEMBER 19, 2020

Most intent providers utilize some sort ecosystem of websites to track engagement. The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. This is an all too common issue with the current intent landscape. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Most intent providers utilize some sort ecosystem of websites to track engagement. The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. This is an all too common issue with the current intent landscape. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62