Martech

NOVEMBER 30, 2021

Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms. This has heightened the need for work management tools that help marketers navigate these new workflows. These changes require marketers to design interfaces, write content, and create engaging visual assets.

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Planning 119

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109

Martech Advisor

OCTOBER 11, 2019

The grocery industry is increasingly becoming digital, and legacy grocers are working to bring their online offerings up to speed. One digital transformation success story is California-based Northgate Market, says, Shashin Shah, CEO of Pimcore. One such digital transformation success story is about Northgate Market.

Digital Transformation 41

Digital Transformation Digital Asset Management Work Management Marketing Management 41

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Implement content personalization solutions.

Digital Asset Management 115

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 115

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

MAY 18, 2022

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management?

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Marketing & Strategy 100

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 108

Digital Asset Management Enterprise Management Work Management Marketing AI 108

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. This may mean presentations, product demos, and contract negotiations are in-person, on location.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Valasys

NOVEMBER 21, 2022

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. .

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Privacy 40

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 120

Digital Asset Management Enterprise Management Allocation Marketing Management 120

TrustRadius Marketing

MAY 12, 2022

Delivering a great customer experience today also means managing your online presence. Digital experience software allows you control over each new customer’s first time. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

ClickZ

APRIL 19, 2021

She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame. They needed to launch a new product campaign targeted to the home office space, driving it with an entirely new marketing strategy.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Digital Asset Management 122

Digital Asset Management Personalization Peer-to-peer Work Management 122

DivvyHQ

JANUARY 26, 2023

If video marketing is a big part of your marketing mix, video asset management is essential. With a combination of video asset management and DivvyHQ, you'll have a much easier time dealing with a beefy video production effort.

Digital Asset Management 86

Digital Asset Management Marketing Management Video Marketing Marketing Mix 86

Martech

AUGUST 19, 2022

With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.”

Digital Asset Management 113

Digital Asset Management Work Management Paid Search Agency Digital Transformation 113

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

Planning 135

Planning Digital Asset Management Work Management Marketing Management 135

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Conference 124

Conference CMS Development Digital Asset Management Marketing Automation Services 124

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Digital Asset Management 121

Digital Asset Management Enterprise Management Paid Search Agency Content 121

chiefmartech

AUGUST 26, 2016

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? When I started my career, I had a role in finance for Sabre, where I learned how software powered travel reservations systems and airline operations and drove commerce.

Digital Transformation 40

Digital Transformation Digital Asset Management Work Management Marketing Management 40

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Digital Asset Management 113

Digital Asset Management Enterprise Management Paid Search Agency Content 113

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Digital Asset Management 114

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 114

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketing in a pandemic requires empathy and willingness to take a hard look at your playbook to adjust with the times.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Champion Communications

JULY 8, 2021

With the future of work likely to be hybrid, June was a month full of much discussion over aligning and optimising IT management, cybersecurity, and digital transformation across various industries. Interview with Mark Vivian, CEO at Oracle Managed Service: Claremont . GreyOrange – . The future CIO .

Digital Asset Management 62

Digital Asset Management Work Management Ad Building Brand Identity 62

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

Contently

MAY 2, 2018

How do marketers manage the constant need for visual content? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris , a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more).

Digital Asset Management 167

Digital Asset Management Content Newsletter Video Marketing 167

Valasys

JUNE 1, 2021

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Also, marketers are interested in using cryptocurrency for real-time payments, foreign currency conversion, and automatic sales tax calculations. trillion.”.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Contently

MAY 2, 2018

How do marketers manage the constant need for visual content? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris , a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more).

Digital Asset Management 131

Digital Asset Management Content Newsletter Video Marketing 131

Martech

AUGUST 16, 2022

“To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference. 4 digital trends for nonprofits. Audience management. Digital data integration. Activation.

Marketing AI 96

Marketing AI Organization Digital Asset Management Touchpoints 96