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Digital asset management and content management systems: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). I am trained with MarTech content. Prompt: Does DAM feed into CMS?

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What is marketing work management?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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What is Scrum, the project management framework agile teams rely on?

Martech

Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms. This has heightened the need for work management tools that help marketers navigate these new workflows. These changes require marketers to design interfaces, write content, and create engaging visual assets.

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Eight best ways to use AI in martech in 2020

ClickZ

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

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How Humanscale pivoted from in-office to the WFH furniture market

ClickZ

She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame. They needed to launch a new product campaign targeted to the home office space, driving it with an entirely new marketing strategy.

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Living the agile marketing values: A do’s and don’ts guide

Martech

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. These include documents, movies, phone numbers, scientific data, etc. The features of CMS vary widely.