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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy.

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert.

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What Is Owned Media? Definition, Process, Best Practices, and Examples

Martech Advisor

Owned media is defined as the set of communication channels/outlets that an entity (organization/individual) has complete control over. In this article, we'll look at the concept of earned media and how you can create an owned media process for your organization. Table of Contents. What Is Owned Media?

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. Webexpenses.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. LEARN MORE.