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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. And all cables and software should be provided. What Are Heatmaps?

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert.

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What Is Owned Media? Definition, Process, Best Practices, and Examples

Martech Advisor

Since you exercise complete control over your owned properties, you have the freedom to tweak your content strategy and manage the publishing schedule according to the resource availability. Owned media follows the pull marketing strategy (to increase demand for products), contrary to paid media. Email Marketing.

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What Is Digital Asset Management (DAM)? Definition, Types, Best Practices, and Examples

Martech Advisor

Digital Asset Management (DAM) is defined as a practice of storing, organizing, categorizing, retrieving, and sharing digital assets from a central repository. What Is Digital Asset Management (DAM)? Types of Digital Assets for Marketing and Internal Training.