Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

Work Management 69

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 69

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Welcome was created when NewsCred divested its content services business and rebranded as a content management solution. Shell: The heart of the digital eco-system.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Digital Experience Platform 91

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Digital Experience Platform 111

Digital Experience Platform Marketing & Strategy Business CMO 111

Martech

JULY 18, 2022

Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. One-third of companies said content marketing is one of the most valuable demand generators. Marketers’ own experiences can tell them that. Processing.Please wait.

Digital Experience Platform 101

Digital Experience Platform Intent Signal Account Based Marketing ABM 101

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. The web technology vendors commerce tools & Content stack are also owned by the Insight Venture Partners.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Do we have support from web development leadership?

CMS Development 88

CMS Development Digital Experience Platform Paid Search Agency Optimization 88

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Digital Transformation 116

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 116

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Industry CMS 107

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Additional reading.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

ClickZ

SEPTEMBER 8, 2020

There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 102

Digital Asset Management Enterprise Management CMS Development Work Management 102

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

SEPTEMBER 22, 2022

Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Designing authentic customer-centric experiences.

Digital Experience Platform 90

Digital Experience Platform Work Management Marketing Management Paid Search Agency 90

chiefmartech

APRIL 28, 2023

The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Editorial Director. I absolutely do see that.”.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 119

Personalization Practices Allocation Enterprise Management 119

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 108

Digital Experience Platform CMS Development Work Management Marketing Management 108

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketers should primarily be judged on their impact on revenue.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive partner network is integral to building the business.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Martech Advisor

OCTOBER 11, 2019

The grocery industry is increasingly becoming digital, and legacy grocers are working to bring their online offerings up to speed. One digital transformation success story is California-based Northgate Market, says, Shashin Shah, CEO of Pimcore. One such digital transformation success story is about Northgate Market.

Digital Transformation 41

Digital Transformation Digital Asset Management Work Management Marketing Management 41

The Customer

SEPTEMBER 9, 2021

Digital scheduling platform Calendly has appointed Tina Dobie as its first chief customer officer. In the new role, she will oversee the scheduling software company’s 75-person customer experience team, including those responsible for onboarding customers, account management and customer support.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 86

Digital Asset Management Enterprise Management CMS Development Work Management 86

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. Managing an entertainment portfolio. Sitecore allows us to manage a dozen platforms with a pretty small team of engineers.”

CMS Development 74

CMS Development Industry CMS Marketing & Strategy Multi-Channel 74

ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But marketers often don’t see leads as part of an account. Russo explained.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 124

Enterprise Management Digital Asset Management Optimization CMS Development 124

Martech

JUNE 26, 2023

Here’s a rundown of steps all businesses should take to improve their digital experience. Some purchases are entirely digital, while others require sales agents and offline engagement with the customer. While B2B purchases tend to be more hands-on with live sales teams, some B2B purchases can be entirely digital.

Digital Experience Platform 99

Digital Experience Platform Work Management Marketing Management Touchpoints 99

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 108

Enterprise Management Digital Asset Management CMS Development Optimization 108

SpotMe Blog

JULY 25, 2021

Fortunately, event planners have many innovative options today when choosing virtual event software that packs a punch. Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. How has sales-marketing alignment benefitted Bloomreach?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. How has sales-marketing alignment benefitted Bloomreach?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. How has sales-marketing alignment benefitted Bloomreach?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62