chiefmartech
AUGUST 29, 2022
The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
ClickZ
SEPTEMBER 8, 2020
There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TrustRadius Marketing
APRIL 29, 2022
Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP?
Martech
FEBRUARY 1, 2023
Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Do we have support from web development leadership?
Valasys
AUGUST 14, 2019
Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. A CMS supports multiple users in a collaborative environment. The features of CMS vary widely. They can be widely used for either enterprise content management or web content management.
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.
Martech
SEPTEMBER 16, 2022
But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.
Expert insights. Personalized for you.
123 
Let's personalize your content