Contently

MARCH 26, 2021

Want to feel depressed about marketing? So why are marketers still pumping nearly $100 million in display ads this year? While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

illumin

FEBRUARY 6, 2024

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 288

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 288

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. All of this has spurred DTC advertisers to dip into CTV/OTT. First-time advertisers.

Planning 96

Planning Spending Marketing Plans Advertising Agencies 96

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. All these digital features have now come to out-of-home.”

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Choozle

JUNE 2, 2022

Engaging, insightful, captivating content is at the core of effective digital advertising. Successful advertising content needs to create an experience that engages users quickly while providing them with the value they are seeking. What if they were instead at the center of the marketing strategy?

Top of Funnel 76

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 76

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. With the long-awaited (dreaded?)

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Digilant

OCTOBER 5, 2023

So, it should come as no surprise that seven of the ten most popular channels these users rely on for product discovery are digital. But, it’s best applied further down the funnel. As devices become more interactive, nearly any channel can be used at any stage of the funnel. When it comes to brand awareness, take a step back.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Analysts predict that retail spending on digital ads will grow by 12.2% billion on digital ads this year, meaning the industry will make up 27.9%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Choozle

MARCH 5, 2021

In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is. How DOOH advertising fits into your marketing strategy. And lots more. Key takeaways.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Funnel Advertising 98

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Mobile-friendly sites will show up higher in search results. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Advertising Agencies 100

Advertising Agencies Media eCommerce Cost Per Click 100

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

OCTOBER 15, 2021

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time.

Analysis 110

Analysis Top of Funnel Digital Marketing Funnels Advertising Funnels 110

Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and B2B is becoming more experiential. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Funnel Advertising Digital Marketing Funnels 101

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. Common examples include interscroller ads on mobile and homepage takeovers on web pages. With these campaigns, an organization uses display ads to re-engage audiences that had previously visited their digital properties. Native Ads.

Display 109

Display Ads Advertorials CPC 109

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Popular mobile apps can scan business cards, badges, and manually collect leads through form fill.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. Advertising During Economic Uncertainty Around eight in 10 U.S. Where are you losing consumers in the sales funnel?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. Advertising During Economic Uncertainty Around eight in 10 U.S. Where are you losing consumers in the sales funnel?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Choozle

SEPTEMBER 9, 2021

In order to help you continue reaching highly targeted and in-market customers, Choozle is expanding our managed service offerings to include access to Amazon’s Demand-side platform (DSP). Amazon’s DSP is an advertising platform that lets you programmatically reach audiences across Amazon-owned sites and other leading publishers.

Amazon 75

Amazon Top of Funnel Funnel Advertising Advertising Funnels 75

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Engage Workday Consumers throughout the funnel.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. Display advertising. Data shows that 70 percent of U.S.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Digilant

JANUARY 26, 2023

In today’s economic landscape, advertisers have their work cut out for them. These can be overwhelming demands and, as such, require a balance of using strategic tactics while making the best use of your digital advertising budgets to ensure success. Assess the current state of your marketing efforts.

Advertisements 52

Advertisements Advertising Mobile Advertising Marketing & Strategy 52

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Digital technology has been expanding at a rapid pace. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Salesforce Marketing Cloud

MAY 3, 2024

No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. It can also depend on what marketing objective you want to achieve. Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Digilant

JULY 10, 2022

This is great news for companies with omnichannel marketing strategies designed to follow individuals as they move through their daily routines. But too many marketers have focused their omnichannel strategies entirely on the online world. What about physical advertising ? DOOH Advertising, Explained.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

QuanticMind

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Brightedge

APRIL 7, 2020

As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As you create this material, the BrightEdge platform can help you track mobile engagement to your content.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? The solution is digital ad retargeting. What is Retargeting?

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52