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Big thought leadership ideas for big industry

Integrated B2B

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

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B2B Lead Generation Blog: In defense of thought leadership

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Yes - people do abuse the term "thought leader" and it can be contrived and meaningless. So what is a thought leader?

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. The Content Marketing Imperative from Michael Brenner.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Content marketing drives many benefits for your brand. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). So, what do you need to leverage content marketing? Email marketing remains one of the best ways to create ROI. Deliver Value in the Inbox. Image: DMA.

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16 Must-Follow Marketing Thought Leaders

BenchmarkONE

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant.

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Theresa Kushner: Spotlight on the expert

Martech

.” Theresa Kushner has been at the center of marketing data and analytics since the beginning. Today she consults on data leadership, is a member of the Certified Data Steward Advisory Council, an advisory board member at the Mayborn School of Journalism, and a board member of Women in Big Data. ” And I thought…no.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways.