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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? First, the viral growth coefficient is so powerful right now.

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What Is Web 3.0? The Future of the Internet

Single Grain

These social networks enticed users to engage in specific actions and content creation, including recommendations and referrals – from convincing us to share photos online with particular friend groups to entrusting our homes to unknown travelers on Airbnb and even getting into a stranger’s car with Uber. social network websites.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Let interest in using these tools spread virally. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

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Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

As we dive deep into a recent history of presidential campaigns, we see how technology has influenced politics through targeted campaigns and leveraging social networks, as well as how it has inevitably led to the rise of new security issues. The Social Network. Targeted Campaigns.