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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. First, the viral growth coefficient is so powerful right now. public broadcast models.

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Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

For decades television was the dominant medium for political advertising and debates. Today, the internet has eclipsed television as the center of power in American political campaigning. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike.