Sword and the Script | B2B

APRIL 19, 2022

Consider the following statistics from that Muck Rack survey : 77% or journalists say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 69

PR Twitter Brand Identity Branding 69

KoMarketing Associates

FEBRUARY 23, 2016

LinkedIn: Similar to other social networks, LinkedIn Ads offer simple targeting options like company, job title, job function, school, skills, gender, age, and location. The creation and distribution of press releases and articles will help strengthen your online presence and connect with priority targets across online channels.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Vidyard

APRIL 10, 2019

By integrating Vidyard GoVideo, businesses can now create, manage and distribute video via the platform and share real-time engagement across CRM’s like Salesforce and Nimble. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. Promote your white paper using online press release distribution services. That’s because online releases are submitted to major search engines, industry journals and social networks. Here’s a list of paid and free press release sites. The good news?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Contently

MAY 13, 2019

When it comes to content distribution, social networks and email platforms get a lot of love. However, your most valuable distribution channel is actually your sales team. Ask him your most pressing content strategy questions here or email him at lazer@contently.com. You have to explain why.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

EveryoneSocial

NOVEMBER 16, 2020

Trade Press Services). All of the best content from previous announcements, press releases, employee highlights, and intranet updates synthesized into one easy to digest email. With more teams working remotely and distributed, your company should adapt and improvise to improve internal communications.

Newsletter 64

Newsletter Companies Distribution Communities 64

Webbiquity

DECEMBER 6, 2010

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

PR 100

PR Social Media Media Blogger 100

Optinmonster

MAY 16, 2023

PR (Press Release) PR (Press Release) is a powerful off-page SEO technique that involves crafting and distributing newsworthy announcements or information about your business to media outlets and online platforms. Ensure your press releases are optimized for search engines to improve their visibility and discoverability.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Vidyard

APRIL 10, 2019

By integrating Vidyard GoVideo, businesses can now create, manage and distribute video via the platform and share real-time engagement across CRM’s like Salesforce and Nimble. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Contently

MARCH 6, 2018

Facebook ads: Facebook may be a black hole for organic engagement, but it’s still the best paid content distribution platform on earth— even for B2B. Among the four big social networks, LinkedIn was by far the biggest driver of sales for our book. Just be sure to teach people something interesting, and keep it short.

Content 167

Content Linkedin Facebook Analysis 167

Webbiquity

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

PR 100

PR Blogger Tips Best Practices 100

Martech Advisor

JANUARY 30, 2020

Learn More: Facebook’s Watch Enters In An Era Of Social Viewing. Though much of Facebook’s press is related to user privacy and experience, Facebook continues to expand options for advertisers as well. Peter Gasston, innovation lead at VCCP, believes that Big Social may have reached its peak, and we tend to agree. .

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Vidyard

APRIL 10, 2019

By integrating Vidyard GoVideo, businesses can now create, manage and distribute video via the platform and share real-time engagement across CRM’s like Salesforce and Nimble. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Contently

MAY 2, 2018

120 native social/visual posts, each promoted on three social networks. Aside from that, I’m simply going to send the content I’m publishing to select influencers and press who might enjoy it. This puts my conversion estimate at about 9,400—almost there.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Vidyard

FEBRUARY 16, 2016

Vidyard and Media One Creative will collaborate to help businesses overcome these challenges, delivering video marketing solutions that combines content production, video personalization, online distribution, individual viewer tracking and ROI reporting.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

Vidyard and Media One Creative will collaborate to help businesses overcome these challenges, delivering video marketing solutions that combines content production, video personalization, online distribution, individual viewer tracking and ROI reporting.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. press@vidyard.com. Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

MARCH 13, 2015

In addition to powering JUNO TV, the Vidyard video marketing platform is used to customize the video playback experience and to publish videos to other third-party distribution channels including the JUNO Awards’ YouTube channel and related social media sites.

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

.” In addition to powering JUNO TV, the Vidyard video marketing platform is used to customize the video playback experience and to publish videos to other third-party distribution channels including the JUNO Awards’ YouTube channel and related social media sites.

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. Content Syndication Networks to Check Out. If you’re not already syndicating your content in one way or another, you really should be. SimpleReach.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Vidyard

SEPTEMBER 30, 2014

From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

EveryoneSocial

APRIL 8, 2020

But these social media posts will include blog articles, guides, podcasts, videos, press releases, company milestones, and more. Not all content is for social media, but anything created by employees is still part of the creation process. . Sharing Customer Stories. Download your Electronic Arts case study. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Vidyard

SEPTEMBER 30, 2014

From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

SmartBug Media

MARCH 19, 2020

Transcripts easily provide quotes for use in press releases and other marketing materials. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. This will help increase distribution numbers and reach audiences. They also can provide compliance where necessary.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

JUNE 15, 2017

Has achieved an impressive quantity of amplification (through shares on social networks and/or links). How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Loads quickly and is usable on any device or browser. Well, you know, if you want to.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Once upon a time, public relations was about getting coverage. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

EveryoneSocial

NOVEMBER 20, 2018

The Sheer Numbers of Social Media Users. Honestly, simple including social into your channel marketing and ensuring channel partners value it as well can really come down to the numbers. These social networks boast an incredible power of users, so much so now that it simply cannot be ignored. Statusbrew ). McKinsey ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Vidyard

APRIL 24, 2015

Most notably, Facebook users now view more than four billion videos a day on the social network. As you go down this road of sharing video content across a myriad of distribution channels (your own landing pages, YouTube, Facebook, LinkedIn, Twitter, Vine, etc.), Let that sink in for a moment.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release.

Microsite 40

Microsite Television marketing Content Social Networks 40

Marketing 261

SEPTEMBER 19, 2017

Before you start distributing anymore content, spend ample time on these questions: 1. You’ll want to detail out the creation, execution, and management of all outward facing content (emails, blogs, articles, videos, social post, press releases, etc). Who will manage the content publication and distributions process?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Integrated B2B

JUNE 16, 2020

But great content will only be seen and shared if you distribute it effectively. Social media allows you to share your website content, whitepapers and blog posts with your followers, their followers, and millions of more individuals across their platform of choice. Here are some best practices for sharing content on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

EveryoneSocial

MAY 12, 2020

Trade Press Services ). Employee advocacy software is perfect for employee communications and distributing information. This keeps employees in the loop with the latest company announcements, content and news that can then be easily shared to social networks.

Planning 64

Planning Tips Enterprise Management Work Management 64