Zoominfo

DECEMBER 6, 2021

Scenario Capturing leads who download your content is a great way to seed your database with potential buyers. Content downloads and webinar leads often aren’t “hot” enough to assign to a sales rep. But what happens to those leads after they are collected?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 391

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 391

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Focus on audience engagement. Generate audience insights.

Webinar Metrics 116

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 116

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 92

Webinar Metrics Enterprise Management Budget Programs Work Management 92

Contently

OCTOBER 5, 2020

Every month or so, we host a webinar. We set a date, schedule a few announcement emails leading up to it, and a bunch of people register. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). percent of the total.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

ROI 228

ROI Webinar Metrics Privacy Content 228

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing & Strategy 130

Kapost

JULY 1, 2019

Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. The post How to Create a Webinar Slide Deck [with a Downloadable Template] appeared first on Kapost Blog. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live.

Template 74

Template Webinar Metrics Content 74

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Plus, our in-house webinar experts share their Zoom webinar best practices. Zoom Webinars 101 1.1

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. LinkedIn ).

Webinar Metrics 92

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 92

Search Engine Journal

JANUARY 31, 2023

Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] appeared first on Search Engine Journal.

Forecasting 117

Forecasting Webinar Metrics SEO Campaigns 117

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 282

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 282

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Webinars are a powerful way to reach and engage prospects and generate leads.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Download the 2021 New Mover Trends Report.

Webinar Metrics 52

Webinar Metrics First-Mover Advantage Demand Trends 52

Parse.ly

JANUARY 28, 2021

With more digital content being produced than ever before, working with a smart, data-driven content strategy is crucial in attracting, engaging, and converting those valuable new customers. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

SpotMe Blog

JANUARY 26, 2022

Are there Zoom Webinar alternatives? Security researchers weren’t mild in their judgment. Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. Zoom Webinar has event features that include polling and Q&A. Clients got worried.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Heinz Marketing

MARCH 19, 2019

Before diving in, be sure to read our previous posts on Panel Webinars , Webinar Operations , Internal Alignment , and ABM ! Now, for our fifth entry into this blog series, let’s talk about how you can use webinars as a means of gathering new data to fuel your content strategy. To Easily Conduct Research.

Webinar Metrics 52

Webinar Metrics Research Demand Generation Content 52

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 92

Webinar Metrics Demand Planning Promotion 92

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! For example, we have separate teams for email strategy, build and execution, and results & analysis. Plus, view our agile email workflow chart for reference. Download the guide ?.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Tiecas

APRIL 23, 2024

To adapt, manufacturers must embrace inbound marketing as a core strategy. downloading resources, requesting further information), even if they’re not ready for an immediate RFQ? Strategic planning is essential: Invest in developing a comprehensive industrial content marketing strategy before creating content.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Your account-based expansion strategy is stronger when you view it within the larger scope of your retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

FMG Suite

MARCH 15, 2021

That’s why we created our latest content type, Downloadables, so you can easily edit the files to fit your marketing and practice needs. Please join Bailey Sanz, FMG Suite’s Customer Experience Analyst, and Iris Wu, FMG Suite’s Growth Marketing Strategist, for Get Down with Downloadables to Grow your Relationships.

Webinar Metrics 52

Webinar Metrics Growth Marketing Practices Ad Building 52

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 101

Webcast Webinar Metrics Practices Best Practices 101

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 77

Webinar Metrics Sales Management Top of Funnel Lead Scoring 77

Heinz Marketing

MARCH 12, 2019

We’re now four weeks into the Road to Webinar Success! After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. Why should you use webinars to build your ABM program?

Webinar Metrics 61

Webinar Metrics Account Based Marketing ABM Ad Building 61

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75