SmartBug Media

JUNE 24, 2022

Imagine a world where, instead of reaching out to find leads and disrupting their day-to-day, your leads come to you. They seek you out to find solutions to their problems and they raise their hand to let you know when they’re ready to talk. If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Search Engine Journal

JUNE 24, 2022

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.

Marketing Analytics Tools 143

Marketing Analytics Tools Analytics Google Tools 143

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

Work Management 112

Work Management Advertising Agencies Digital Transformation Customer Surveys 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JUNE 24, 2022

Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website's indexability. The post 11 SEO Tips & Tricks To Improve Search Indexation appeared first on Search Engine Journal.

SEO 138

SEO Tips Traffic Marketing Websites 138

Search Engine Journal

JUNE 24, 2022

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To Google Page Experience Scoring Revealed At SEODay appeared first on Search Engine Journal.

Google 122

Google SEO 122

Martech

JUNE 24, 2022

Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” “Time to think about the holidays?” you answer in a voice filled with dread.

Budget Programs 109

Budget Programs Paid Search Agency Peer-to-peer Advertising Agencies 109

Search Engine Journal

JUNE 24, 2022

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here's what they found. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.

Keywords 115

Keywords Studies Google Marketing Websites 115

Content Marketing Institute

JUNE 24, 2022

Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why.

Paid Search Agency 103

Paid Search Agency Growth Marketing Marketing Companies 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

JUNE 24, 2022

Google's John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.

Google 111

Google SEO 111

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights.

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Search Engine Journal

JUNE 24, 2022

Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. The post Googlebot Crawls & Indexes First 15 MB HTML Content appeared first on Search Engine Journal.

Content 111

Content Google SEO 111

Heinz Marketing

JUNE 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Virtual team bonding doesn’t have to be an event or even a social hour. . All you may need is 5 minutes at the start of weekly team calls to dissolve the digital distance between your remote workstations. . For those of us who continue to work from home, we may continue to struggle to replicate otherwise “organic” encounters in the office to build rapport with our co-workers.

Ad Building 94

Ad Building Intent Consulting Trust Marketing 94

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

JUNE 24, 2022

What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page Examples To Inspire Your Own appeared first on Search Engine Journal.

Landing Pages 98

Landing Pages Examples Features SEO 98

Litmus

JUNE 24, 2022

Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You can create amazing personalized experiences for email subscribers. .

CRM 75

CRM Personalization Customer Satisfaction Tagging 75

Search Engine Journal

JUNE 24, 2022

Shopify has released its Summer ’22 Edition, adding more than 100 new features - including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates & Features appeared first on Search Engine Journal.

Features 96

Features Twitter Ads 96

PureB2B

JUNE 24, 2022

Sometimes, ignorance is bliss. The calorific content of your daily caramel macchiato? No thank you, Starbucks! Unfortunately, a surging cost-per-lead or tumbling engagement rate can’t be glossed over so easily (if only!). Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

JUNE 24, 2022

Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising appeared first on Search Engine Journal.

Advertisements 92

Advertisements Advertising B2B Automation 92

Hubspot

JUNE 24, 2022

Buy Now, Pay Later sites have exploded onto the market in the last few years. In just one month of 2020, the number of active users jumped 186% year-over-year, according to data from Sensor Tower. It’s easy to see why BNPL apps are so popular: they’re easy to use, available almost everywhere, and often interest-free. But with so many different apps it’s not always easy to see what sets them apart.

Lead Scoring 67

Lead Scoring Lead Ranking Buy Best Practices 67

Search Engine Journal

JUNE 24, 2022

Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O'Connor explains in this episode of the SEJ Show. The post The Four Day Work Week – Will It Work For Your Marketing Team? [Podcast] appeared first on Search Engine Journal.

Search Marketing 67

Search Marketing Marketing Business 67

Directive Agency

JUNE 24, 2022

The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients as well. If eCPCs are the Phillips-head improvement to the standard screwdriver of manual bidding, Smart Bidding is the electric screwdriver that makes the mark

Marketing Budget 52

Marketing Budget Lead Ranking CPA Cost per Acquisition 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convert

JUNE 24, 2022

Interview with Ryan Thomas. There are a lot of best practices in the CRO world that people tend to follow blindly. “You must run a test for at least two weeks”, for example, or “you should only run one test at a time on the same page” In this article, Koalatative Co-Founder Ryan Thomas challenges people to think about when and why it makes sense to discard those best practices.

Startups 52

Startups Rules Course Case Studies 52

Sana Commerce

JUNE 24, 2022

E-commerce has evolved over the past few decades — it’s now an essential channel for any distributor, manufacturer or wholesaler. The critical role of e-commerce was solidified by the pandemic, when millions of new shoppers, including business buyers, began purchasing online. Silicon Valley Bank reports that US online sales accounted for 18 percent of all retail sales in 2021 and were worth over $200 billion.

Touchpoints 52

Touchpoints B2B Sales Social Media Paid Search Agency 52

ClearVoice

JUNE 24, 2022

Your competitors are generating TONS of leads and sales through native ad campaigns. But you? Crickets! Nada. Zero. Zilch. It’s frustrating, isn’t it? Not only did you spend thousands to run your native ad campaigns, but you even spent hours putting together the copy, and images, among other materials, only to be ignored by your audience. Sigh…. Wouldn’t it be awesome if you could fast-track your knowledge of how successful native ads work?

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Drew Neisser

JUNE 24, 2022

Is your B2B content engine eco-friendly? Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? In this episode of Renegade Marketers Unite, PROS CMO Katrina Klier joins Drew to talk about where B2B brands can do better when it comes to creating engaging, thought-provoking content to serve as a tentpole for the organization.

B2B 52

B2B Content CMO Paper 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Salesforce Marketing Cloud

JUNE 24, 2022

The past two years have been a game changer for commerce. During that time, global same-site sales rose 44% for B2C businesses and 95% for B2B brands. The momentum continues: according to new Salesforce commerce research , 69% of surveyed leaders are investing in new digital channels. As supply chain issues and operating costs rise across industries amid a changing technology landscape, connecting with your customers is harder than ever.

CMS Development 96

CMS Development Work Management Marketing Management Fulfillment 96

Sana Commerce

JUNE 24, 2022

When something changes within your organization, you are among the first to know. You have a front-row seat to all the decision making your business does and the ripple effects it creates. That’s why when a new software purchasing decision is made, one of the biggest concerns is how this will fit into your tech stack and how flexible the solution will be in the long run.

Enterprise Management 52

Enterprise Management Process Work Management Marketing Management 52

Martech

JUNE 24, 2022

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29. In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

Digital Marketing Funnels 107

Digital Marketing Funnels Top of Funnel Advertising Agencies Newsletter 107