What Makes Good and Valuable Content? A Checklist
PureB2B
APRIL 25, 2024
Quality content can do a lot of wonders. But what makes good and valuable content? Crosscheck your existing content with this checklist.
PureB2B
APRIL 25, 2024
Quality content can do a lot of wonders. But what makes good and valuable content? Crosscheck your existing content with this checklist.
SendX
APRIL 25, 2024
Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings? It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing.
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Convince & Convert
APRIL 25, 2024
For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).
Martech
APRIL 25, 2024
Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
illumin
APRIL 25, 2024
Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. It’s a common misconception. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.
Martech
APRIL 25, 2024
In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.
Lake B2B
APRIL 25, 2024
Role of Segmentation in B2B Targeted marketing campaigns In B2B marketing, understanding your audience is essential. One powerful tool in achieving this understanding is segmentation — the process of dividing your audience into distinct groups based on shared characteristics or behaviors.
CMSWire
APRIL 25, 2024
AI isn't just fast — it's strategic. Embrace effective AI-powered marketing to see long-term benefits and smarter personalization. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
APRIL 25, 2024
Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).
Martech
APRIL 25, 2024
What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.
Content Marketing Institute
APRIL 25, 2024
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Visitor Queue
APRIL 25, 2024
In the world of sales, leads are everything. They represent opportunities that can lead to conversions and revenue for your company. But, with so many different types of sales leads, it can be confusing to tailor your efforts to each of them. In this guide, we are going to go through six different types of […] The post What Are the Different Types of Sales Leads?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Square 2 Marketing
APRIL 25, 2024
Raise your hand if you love change! It’s hard to commit to long-term goals if they mean a big shift in routine, whether you’re working on a healthier lifestyle or building a coordinated revenue generation system. Say you set some new priorities at the start of the year. Even if you push through the midwinter temptation to drift away from your goals, by springtime, it’s easy to coast.
CopyBlogger
APRIL 25, 2024
Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.
SocialPilot
APRIL 25, 2024
Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? You’re not alone! Creating content is just one piece of the puzzle. To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. YouTube Studio, formerly known as YouTube Creator Studio, is an all-in-one tool for transforming your YouTube presence from a hobby into a full-time channel.
CMSWire
APRIL 25, 2024
Amazon Go’s AI struggles highlight deep lessons in ethical AI use and technology reliability. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Spiralytics
APRIL 25, 2024
Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x to 3x faster. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.
Go Beyond SEO
APRIL 25, 2024
In today’s digital age, having a strong online presence is essential for the success of any business. This is especially true for pest control companies, as customers often turn to the internet to find local services. If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go.
HG Data
APRIL 25, 2024
[This interview on HG Insights’ Technology Intelligence originally appeared in MarTech Edge, a digital publication that covers anything and everything that happens at the crossroads of marketing and technology.] ————— HG Insights has been hailed as the authority in Technology Intelligence; what role does TI play in helping sales and marketing teams improve overall performance?
CMSWire
APRIL 25, 2024
How and why customer-facing teams can impact consumer advocacy. Continue reading.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SalesIntel
APRIL 25, 2024
If you’ve been part of the supply chain and logistics industry, the past few years have felt like a roller coaster ride nobody asked for. Between massive labor shortages and stranded cargo ships , the ups and downs never seem to end. However, despite the recent challenges, the supply chain and logistics industry is set for incredible growth in the coming years, with experts predicting a global market value of 18.23 trillion by 2030.
CMSWire
APRIL 25, 2024
See how evolving tech and privacy laws are reshaping customer segmentation and marketing strategies. Continue reading.
FMG Suite
APRIL 25, 2024
This article was first featured in Financial Advisor Magazine on Feb 6th, 2023. According to Pershing Advisor Solutions, over 60% of investors believe that most financial advisors make the same promises. That means it’s hard for would-be clients to tell the differences among them. And that’s a big deal, especially since differentiation is critical to attracting clients.
ClickZ
APRIL 25, 2024
AI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentially increasing efficiency and reducing intrusiveness.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
FMG Suite
APRIL 25, 2024
This article was first featured in Financial Advisor Magazine on Dec 6th, 2023. How do you differentiate yourself in a sea of sameness? As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. I’ve collected five ideas I think you should be keeping in mind next year.
B2B Digital Marketer
APRIL 25, 2024
B2B Digital Marketer What Are Digital Sales Rooms? Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Unveiling the Impact of Digital Sales Rooms on B2B Buyer Experience Revolutionizing B2B Sales with Digital Sales Rooms In this episode,
FMG Suite
APRIL 25, 2024
This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. As a financial advisor, you know your website is critical to your online presence. It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience.
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