Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights.

Account Based Marketing 147

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 147

Martech

NOVEMBER 14, 2023

Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

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Planning Marketing AI Enterprise Management Work Management 131

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! In every arena, be it sports, politics, or any domain, securing a competitive edge and achieving success necessitates a profound understanding of your competitors’ knowledge.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. Here are four essential steps marketers can take to boost MAP performance and drive value for their organization. Reverse engineer segmentation Customer segmentation is something marketers frequently do to improve marketing automation and make sure the right messages are

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Advertising Agencies 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. Marketing generates leads and builds brand awareness, while sales is responsible for closing deals and driving revenue—working together to create a customer feedback loop that fuels growth. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire n

Top of Funnel 112

Top of Funnel Work Management Marketing Management Marketing Automation Services 112

Content Marketing Institute

NOVEMBER 14, 2023

Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.

Paid Search Agency 102

Paid Search Agency Marketing Ad Building Content Marketing 102

Martech

NOVEMBER 14, 2023

Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as they answer the questions most marketers have about GenAI.

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Webinar Metrics Marketing Practices Generation 104

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies s

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Design Trends Marketing Websites B2B 94

Content Standard

NOVEMBER 14, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. We may have narrowly skirted the forecasted 2023 recession, but we’re not in the economic clear just yet. This month, Statista reported a 56.16% probability that the US economy will fall into an economic recession by September 2024.

Budget Programs 97

Budget Programs Content High Quality Lead Correlation 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads? It’s worth talking about so that other people who are considering adding an inbound channel to their lead generation effort know the answer.

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Inbound Marketing Marketing Qualified Leads Marketing Leads Leads 94

The Daily Egg

NOVEMBER 14, 2023

Have you ever wondered how your business calls seamlessly travel over the internet, allowing you to chat with clients, partners, and colleagues. The post The Beginner’s Guide to SIP: Session Initiation Protocol appeared first on The Daily Egg.

Business 87

Business 87

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority.

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Creativity Optimization SEO Content 85

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. Terms of the deal weren’t disclosed, but it is expected to be finalized early next year.

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Digital Experience Platform Guidelines Privacy Acquisitions 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. But this limited role really sells this versatile media short. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%.

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Top of Funnel Paid Content Paid Search Agency Funnel Advertising 83

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across soci

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Storytelling Buzz Youtube Social Media 75

33Across

NOVEMBER 14, 2023

33Across announces Lisa Mollura's promotion from Vice President of Marketing to Chief Marketing Officer (CMO). With nearly a decade of commitment to the company, Mollura has played an integral role in the company’s transformation, guiding the marketing and communications efforts for. The post 33Across Announces Promotion of Lisa Mollura to Chief Marketing Officer appeared first on 33Across.

Promotion 71

Promotion CMO Paid Search Agency Marketing 71

Lake One

NOVEMBER 14, 2023

You have HubSpot, and that’s awesome, but are you getting your money’s worth? This all-encompassing marketing, sales, customer service, and operations platform can truly revolutionize your digital strategy. But like anything, it requires customization and utilization to ensure a return on investment. The first step in realizing your investment is understanding the current state, and outlining future vision and goals.

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Hubspot ROI Buying Cycle Digital Marketing Funnels 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

NOVEMBER 14, 2023

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial Intelligence (AI), a disruptive force that is ushering in a new era of email marketing. At the heart of this… The post The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing appeared first on Benchmark Email.

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Email Marketing Design Generation Advertising Benchmark 74

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Hubspot

NOVEMBER 14, 2023

Did you know NASA plans to build houses on the moon by 2040 ? This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years.

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Hubspot Lead Ranking Outreach Lead Scoring 70

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PureB2B

NOVEMBER 14, 2023

The post Top 11 Challenges Faced by Paid Media Managers and How DemandScience’s ABM Display Solution Helps Solve Them appeared first on DemandScience.

Marketing Management 62

Marketing Management Account Based Marketing Display ABM 62

The Daily Egg

NOVEMBER 14, 2023

Sooner or later, most VoIP users will run into a SIP 403 “Forbidden” error. This basically means that the server understands your. The post Seeing a SIP 403 “Forbidden” Error? Here’s What To Do appeared first on The Daily Egg.

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Seismic

NOVEMBER 14, 2023

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports.

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Marketing Management Content Planning Template 59

Content Science Review

NOVEMBER 14, 2023

Artificial intelligence (AI) is perhaps the most buzzworthy technology of the 21st century. Lately, AI has attracted unprecedented news coverage and billions of investment dollars. Let’s take a closer look at what AI is and why it matters for content-curious leaders as well as content professionals.

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Content 59

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Acrolinx

NOVEMBER 14, 2023

Branding is more than just a logo or a catchy slogan; it's the personality and identity of a company. Learn the art of brand recognition in this episode. The post The Art of Brand Recognition: Consistency in Content appeared first on Acrolinx.

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Branding Brand Identity Content Personalization 59

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retent

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sana Commerce

NOVEMBER 14, 2023

Introduction When we talk about giving our customers the best possible experience in B2B commerce , we talk about simplifying processes that previously brought about frustration. The customer may not always understand which components of the buyer journey are causing dissonance. Most times, it’s up to the web store owner to figure out why customers are switching to the competition.

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B2B Sales Efficiency B2B Buyer's Journey 52