Strategic brand collaborations: Finding successful partnerships
Sprout Social
NOVEMBER 12, 2023
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.
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