GTM-Ready Data: the Backbone of B2B Generative AI
Zoominfo
AUGUST 1, 2023
The more potentially disruptive the technology, the greater the hype. While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a com
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