Sun.Jul 23, 2023

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Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first on Search Engine Journal.

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7 Reasons Why B2B Email Marketing Still Reigns Supreme in the Digital Age

Fount Media

Email marketing continues to hold sway as an indispensable tool in the arsenal of every savvy business leader, cutting across B2B, B2C, and diverse business operations. Regardless of the scale or industry, the power of email marketing is deeply rooted in its ability to foster personal relationships, drive engagement, and The post 7 Reasons Why B2B Email Marketing Still Reigns Supreme in the Digital Age appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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What B2B Tech Startups Need to Know About GA4 (New Google Analytics)

Sage Marketing

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms. In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform.

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8 Best Practices and Strategies for Building an Effective B2B Email Database

Fount Media

When it comes to email marketing, one crucial factor often determines the success or failure of our campaigns: the quality of our email list. The message you craft and send out to our target prospects is entirely dependent on the email list you have built or cultivated. An email list The post 8 Best Practices and Strategies for Building an Effective B2B Email Database appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Judge the Strength of Your Value Propositions

B2B Marketing Directions

Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies. This article describes a framework that B2B marketers can use internally to judge the strength of their value propositions.

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Artificial Intelligence and Content

Content Science Review

Where should your organization start with artificial intelligence and content? This whitepaper offers perspective based on our experience and our unique research.

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The Role of an Email Database Provider in Streamlining B2B Marketing Efforts

Fount Media

The business world moves at a breakneck pace, B2B marketing has become more complex and challenging than ever before. With the rise of digital technologies, reaching the right audience at the right time has become a top priority for businesses. An email database provider plays a crucial role in streamlining The post The Role of an Email Database Provider in Streamlining B2B Marketing Efforts appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.