Strategic-IC
AUGUST 22, 2023
Likening Account-based Marketing to a car isn’t any sort of a stretch. Where a One-to-many program resembles a production-line, high-performance SUV, One-to-few could be described as more of a limited-edition sports coupé. And One-to-one? That’s more like a unique F1 team racer! Whatever your program type, premium insights are your fuel. But, wait! There is so much more to it than that.
Martech
AUGUST 22, 2023
Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. For this reason, marketing organizations should keep strategy as their top priority so they don’t get lost in the technology.
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Valasys
AUGUST 22, 2023
New Jersey, 22nd August: The advent of Artificial Intelligence (AI) has sparked concerns about its potential to replace human jobs. However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.
Martech
AUGUST 22, 2023
Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Everything was rush-rush. We had to act fast out of necessity because there was no time to waste…or think. Everything was fluid and insane. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
AUGUST 22, 2023
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lenny's Newsletter
AUGUST 22, 2023
👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Q: How do I hire and build my first growth team?
Martech
AUGUST 22, 2023
B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie,
Content Marketing Institute
AUGUST 22, 2023
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
Square 2 Marketing
AUGUST 22, 2023
Conversations around artificial intelligence (AI) and marketing are heating up. People who do marketing are looking at how AI can help them do their jobs better and more efficiently. AI and marketing look like they’re going to be together for a very long time. With that in mind, I think we need to make sure marketers are using AI responsibly, which includes knowing when and where AI might be helpful – and where it may not be so useful.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Litmus
AUGUST 22, 2023
Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design , stop trapping your message in images, and start using live text with web safe fonts and web fonts. Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts
Stevens & Tate
AUGUST 22, 2023
Customer retention program that allows you to continue to engage with existing customers so that they will continue being your customer. Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should. However, one of the issues that many companies have is that they focus so much on attracting new leads and nurturing them that once they finally close the sale, they act like they crossed the finish line.
New North
AUGUST 22, 2023
Your small, scrappy marketing team is talented, but they can’t do everything. Depending on what skill sets you have in-house, it might make sense to lean on an inbound marketing agency to help generate opportunities for your sales team. But how do you pick the best one? How can you ensure the agency is in sync with your audience and can amplify your brand’s voice?
Bannerflow
AUGUST 22, 2023
The digital age has turned our world into a tightly interconnected tapestry. It’s now easier than ever for brands to reach audiences far and wide. But as your business expands, how do you ensure your ad campaigns do the same?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
AUGUST 22, 2023
For marketers, seeking to maximize the impact of their efforts while ensuring every dollar spent yields tangible results is a constant effort. The ability to measure the Return on Investment (ROI) for marketing campaigns has become an indispensable skill, enabling businesses to optimize their strategies, allocate resources wisely, and drive sustainable growth.
Sana Commerce
AUGUST 22, 2023
[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust. Streamlining permission management with Usercentrics Usercentrics believes in creating a healthy balance between data privacy and data-driven business, by deliveri
Benchmark Email
AUGUST 22, 2023
For digital marketing, efficiency and effectiveness go hand in hand. As businesses strive to engage their audiences, nurture customer relationships, and drive conversions, email marketing continues to be a reliable and impactful channel. However, crafting compelling and visually appealing emails from scratch can be time-consuming and resource-intensive.
MarketJoy
AUGUST 22, 2023
Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. It addresses the pain points of traditional methods, offering a streamlined, results-oriented strategy. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Goodish Agency
AUGUST 22, 2023
This guide emphasizes the importance of visual representation in eCommerce business offering SEO benefits, and detailing InVideo's pricing.
Anteriad
AUGUST 22, 2023
The post Data Hygiene Best Practices to Beat Common Data Challenges appeared first on Anteriad.
The Freeman Company
AUGUST 22, 2023
The post Resource Test Page – Gated URL appeared first on Freeman.
Vision Edge Marketing
AUGUST 22, 2023
When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
AUGUST 22, 2023
As economists continue to debate the possibility of a recession, business leaders are taking steps like layoffs and budget cuts to protect their company in a worst case scenario. Executives are under pressure to justify where their dollars are spent and demonstrate the returns on their investments. Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing.
Heinz Marketing
AUGUST 22, 2023
By Sarah Threet , Marketing Consultant At Heinz Marketing, we value continuous learning and growth. We want to be the kind of consultants who are always on top of the latest trends so we can position ourselves as a strategic resource for our clients. Topically, the next book that we have been reading is a book on positioning, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It” by April Dunford.
SalesIntel
AUGUST 22, 2023
Many businesses ignore relevance and opt for the “brute force” approach—trying to attract as many prospects as possible. However, the popular saying “the more, the merrier” isn’t always true. Chasing up the wrong leads wastes time, money, and other resources. For this reason, the short-term efficiency and long-term growth of your sales department depend critically on your outreach strategy.
Single Grain
AUGUST 22, 2023
The interview process can be nerve-wracking, and even if we believe we did everything right, sometimes things still don’t go as planned. My Airbnb interview failure serves as a testament to that. But this is not a post to tell you how to ace interviews or give you the inside scoop on the entire Airbnb interview process. What I want to discuss here is why my Airbnb interview experience was actually a blessing in disguise.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
Valasys
AUGUST 22, 2023
Consider the Internet to be a large playground where you are attempting to make connections. This is where lead generation comes into play, as businesses seek individuals who are genuinely interested in what they have to offer. But guess what? Not every connection is the same. The key is to employ strategies that capture the attention of the people who are most interested in your message.
Single Grain
AUGUST 22, 2023
There are many benefits to be gained by analyzing content marketing statistics for SaaS businesses who take their growth seriously. Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill. On the more optimistic side, a look at SaaS content marketing statistics may also reveal areas where you’re already ahead of the game, giving you a golden opportunity to double d
Webbiquity
AUGUST 22, 2023
Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Image credit: Mojahid Mottakin on Unsplash Of course, a crucial distinction between the two technologies noted above are that the potential threats and benef
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