Martech
MAY 11, 2023
Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your current configuration. What is a martech stack?
Launch Marketing
MAY 11, 2023
Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pipeline. Here are 3 tried and tested ways to begin generating B2B leads when you need them the most. Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. 1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and gen
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Heinz Marketing
MAY 11, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing If you’re like most marketers, you’re contemplating how A.I. will change the way you work. From McKinsey Global Institute Chairman and Director James Manyika : “It’s natural to wonder if there will be a jobless future or not. What we’ve concluded, based on much research, is that there will be jobs lost, but also gained, and changed.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MAY 11, 2023
YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 11, 2023
Your Meta or Twitter content simply won't work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A Guide To Getting It Right appeared first on Search Engine Journal.
Martech
MAY 11, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Search Engine Journal
MAY 11, 2023
Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search Engine Journal.
Content Marketing Institute
MAY 11, 2023
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
MAY 11, 2023
Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on Search Engine Journal.
Ahrefs
MAY 11, 2023
From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process.
Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.
Ahrefs
MAY 11, 2023
According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7 billion by 2024.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Roketto
MAY 11, 2023
So you’ve started a new eCommerce website. Or maybe you’ve been up and running for a while but haven’t gotten much traction. It can be hard to stand out from the crowd when thousands of other websites offer the same thing as you. Plus, you have to constantly convince your existing customers that you’re still the best choice versus your competitors.
Salesforce Marketing Cloud
MAY 11, 2023
John Dao’s rising sales career is not something that he carefully plotted. A former top seller at IBM and a winner of Grubhub’s Silver Platter award — which honors a handful of the company’s highest performers — Dao said he’s often amazed by how far he’s come. “Thirteen years ago, I was on the verge of failing college, with no clue where my life was headed,” he said.
Roketto
MAY 11, 2023
Psst. Hey. Did you know that eCommerce growth has significantly jumped in the last few years? That’s right, the global eCommerce growth rate for 2023 is forecasted at 8.9%, meaning global eCommerce sales worldwide are expected to hit $5.9 trillion (that’s so much money, we can’t even fathom what it would physically look like).
SpotMe Blog
MAY 11, 2023
On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Roketto
MAY 11, 2023
So you launched your eCommerce website, let’s say, a year ago, and traffic just isn’t what you expected. Or, maybe you’ve been running your site for years, and traffic is stagnating. In both cases, you’ve probably tried to make a number of changes to your website yourself, but time and lack of know-how in eCommerce SEO is getting in your way.
Martech
MAY 11, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Search Engine Journal
MAY 11, 2023
Learn more about YouTube's strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z appeared first on Search Engine Journal.
Scoop.it
MAY 11, 2023
Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewardin
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Conversica
MAY 11, 2023
The post The Right Digital Approach to Customer Engagement appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Optinmonster
MAY 11, 2023
Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! But can you drive traffic to your website for free? Absolutely! There are many ways to promote your website for free. Many don’t take lots of time either.
Square 2 Marketing
MAY 11, 2023
To drive demand, leads, sales opportunities and new customers, revenue companies today are doubling down on digital marketing tactics. In fact, many companies are going through a digital transformation to upgrade this part of their business. However, not all businesses have the in-house expertise and resources to implement a successful digital marketing strategy.
Hubspot
MAY 11, 2023
In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Madison Logic
MAY 11, 2023
Marketers faced with economic uncertainty, tightened budgets, and changing buyer behaviors may feel the urge to scale back, yet analysts and smart marketers warn against this approach. Now, more than ever brands need to stay persistent and relevant in their markets to succeed. Multi-channel, full-funnel account-based marketing (ABM) is a powerful strategy to build and maintain a persistent market presence with personalized and relevant messaging.
Square 2 Marketing
MAY 11, 2023
This show was released on May 4, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we took a look at one of the places new revenue hides – your current customer base. We went deep on how a revenue generation system has to include customer service to take full advantage of those revenue opportunities hidden inside your customer base.
Hannon Hill
MAY 11, 2023
In 2020, after a successful site launch, the University of New Mexico College of Pharmacy partnered with Clive, Hannon Hill's personalization tool, to remain relevant in the competitive pharmacy school landscape. After implementing smart content, COP saw a 24% increase in applications and a 16% increase in student enrollment. Learn how COP did it in this spotlight.
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