Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.
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Martech
SEPTEMBER 14, 2023
CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are most likely to say they have a beginner’s understanding of AI (30%) and least likely to say they have an advanced understanding (10%), according to the survey by the Marketing AI Institute and AI-driven conversational marketing platform Drift.
Heinz Marketing
SEPTEMBER 14, 2023
By Tom Swanson, Engagement Manager at Heinz Marketing Change is a constant companion today. Being skilled in change is a massive benefit to careers today, even if it is hard to put on a resume. Most people just don’t like it. Even a change for the better can be poorly received, and leading change can be downright demoralizing. Yet the business world demands adaptation now more than ever, and there just isn’t room or time to fight it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
SEPTEMBER 14, 2023
The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
SEPTEMBER 14, 2023
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Leading Results Rambings
SEPTEMBER 14, 2023
Enhance brand authority, boost SEO, showcase your products, and fuel social media and email marketing. Discover the value of blogs for your business.
Animalz blog
SEPTEMBER 14, 2023
Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next.
Ahrefs
SEPTEMBER 14, 2023
Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Square 2 Marketing
SEPTEMBER 14, 2023
How can you reach more people while staying distinctively on brand? It seems evident that the answer lies in being different enough to stand apart. However, the concept of differentiation in marketing can touch several layers of meaning. On one hand, there’s the idea that a unique brand and message will differentiate you by helping you stand out from competitors.
Scoop.it
SEPTEMBER 14, 2023
You may have noticed that some of your competitors always seem to be one step ahead. They keep making better-informed decisions and attracting more customers. How do they do it? Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business.
DivvyHQ
SEPTEMBER 14, 2023
Does your content need to target specific local markets? With Google and other digital channels making heavy use of geolocation targeting, you need to understand the tech and ensure that your content reflects the interests and needs of local audiences. Let's get local!
SmartBug Media
SEPTEMBER 14, 2023
As a business leader, you’ve probably experienced feeling “stuck” with a catalog full of sellable items that just aren’t moving. This is especially frustrating after you spend hours making predictions, analyzing reports, and forecasting sales to estimate your stock needs. Despite all that planning, unfortunately—and it seems all too often—we can miscalculate and wind up with dreaded overstock inventory.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
SEPTEMBER 14, 2023
In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern.
SalesGrape
SEPTEMBER 14, 2023
In today’s highly competitive business landscape, telemarketing remains a powerful tool for generating leads and driving sales. However, the success of telemarketing campaigns heavily relies on the ability to effectively analyse data and gain valuable insights into customer behaviour patterns. By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads.
Hubspot
SEPTEMBER 14, 2023
In the past, sales managers often saw sales coaching as a means of correcting negative behaviors by providing real-time performance feedback. This approach was characterized by comments like, “I think you're doing a great job, but.” Unfortunately, this feedback often doesn't result in significant behavior change from the sales representative. Instead, it left them with the lingering thought that their manager perceived them as a poor performer.
Oktopost
SEPTEMBER 14, 2023
In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Seismic
SEPTEMBER 14, 2023
Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. The enablement universe grew significantly last year, particularly in the job sector. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. Companies are increasing their budgets for enablement, as well as for the talent that will fill these positions.
The Daily Egg
SEPTEMBER 14, 2023
Are you looking to host an event in your community? Perhaps there’s a music gig that you hope to put together and. The post Eventbrite Review appeared first on The Daily Egg.
SalesGrape
SEPTEMBER 14, 2023
In today’s competitive business landscape, generating high-quality leads is crucial for the success of any company. While there are various marketing strategies available, telemarketing remains a powerful tool to connect with potential customers directly. In this article, we will explore five proven tactics that telemarketers can implement to generate high-quality leads. 1.
SalesIntel
SEPTEMBER 14, 2023
Any business’s continued success hinges on its sales pipeline’s growth. Without a constant source of high-quality leads and accounts, revenue will dry up. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. A pivotal component of this process entails maintaining a dependable, accurate B2B database.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SalesGrape
SEPTEMBER 14, 2023
In today’s competitive business landscape, generating high-quality leads is crucial for the success of any organization. However, not all leads are created equal. To maximize your lead generation efforts and improve conversion rates, it is essential to create ideal customer profiles (ICPs). An ICP helps you identify and target the right prospects who are most likely to become valuable customers.
Huptech Web
SEPTEMBER 14, 2023
Table Of Contents What is the Hype All About? Who is to Benefit from this Update? Benefits of this Update to Shopify Merchants and Customers! What’s in it for Merchants? What’s in it for customers? How Does BwP Work? What is the Hype All About? Did you hear all the buzz in town? Shopify , the e-commerce platform known for empowering entrepreneurs, is teaming up with its most significant e-commerce rival, Amazon.
QuanticMind
SEPTEMBER 14, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/8/23 – 9/14/23 to stay ahead of the curve: Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore? [:04] With the majority of production at a halt due to the SAG-AFTRA and WGA strikes—not to mention all the other drama and tumult coming out of TV land —some advertisers are starting to wonder: Does fall TV even matter thi
Madison Logic
SEPTEMBER 14, 2023
We hate to break it to you, but only a small percentage of B2B buyers are actively seeking solutions at any given time. According to LinkedIn’s 95/5 rule , only 5% of your target accounts are in-market, which means that 95% of accounts aren’t ready to buy just yet. While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
SEPTEMBER 14, 2023
The pandemic prompted an outstanding transformation for numerous businesses across the globe. As remote work swiftly became the new standard, there was an exponential surge in the demand for virtual assistants, leading to the emergence of innovative companies providing virtual assistant services. The question arises: Could your company also reap the advantages of having a virtual assistant?
Sana Commerce
SEPTEMBER 14, 2023
Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. Sebastiaan Verhaar, CEO of Sana Commerce: “We are proud to be recognized by Gartner in the Magic Quadrant for Digital Commerce for the second year in a row.
Madison Logic
SEPTEMBER 14, 2023
Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports. The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall,
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