Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside

Budget Programs 110

Budget Programs Work Management Allocation Product 110

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.

Work Management 180

Work Management Marketing Management Wikipedia Click Rate 180

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

Social Media 138

Social Media ROI Media Cross-Selling 138

CMSWire

APRIL 12, 2024

Explore the top AI tools for marketing data analysis and learn how to navigate the martech landscape. Continue reading.

Tools 136

Tools Analytics Analysis Marketing 136

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies.

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Hubspot 106

Hubspot Acquisitions Paid Search Agency Google 106

Lake B2B

APRIL 12, 2024

In the digital age of healthcare marketing, where precision targeting and personalized messaging are the supreme aspects to make impact on potential audience, the quality of data holds unparalleled importance. From target audience acquisition to retention strategies, every marketing decision hinges on the reliability and accuracy of data.

Acquisitions 104

Acquisitions Marketing & Strategy Marketing Marketing Strategy 104

CMSWire

APRIL 12, 2024

Learn how balancing customer experience with regulatory compliance can revolutionize customer onboarding and build trust. Continue reading.

Ad Building 119

Ad Building Privacy 119

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like G

Cost 109

Cost Advertisements Advertising Automation 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” – Philip Kotler, American marketing author, consultant, and professor emeritus. Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Marketing AI 111

Ahrefs

APRIL 12, 2024

If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!

Best Practices 99

Best Practices Google Personalization Companies 99

SmartBug Media

APRIL 12, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannerflow

APRIL 12, 2024

For businesses seeking to effectively engage with online audiences, having a strategy in place for capturing their attention is crucial for success. Today's consumers are inundated with a myriad of content daily, making it essential for marketers to adopt dynamic strategies rather than relying solely on traditional, static methods. Standing out in a crowded digital landscape is key.

Creativity 40

Creativity Ads Segmentation Marketing Strategy 40

Optinmonster

APRIL 12, 2024

Are you using SEO effectively to boost your business? SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. If not, your business might as well be invisible online. We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO.

Paid Content 85

Paid Content Lead Ranking SEO Lead Scoring 85

Bannerflow

APRIL 12, 2024

In the modern business landscape, where brands compete for attention, hyperpersonalisation has emerged as a game-changer. It’s the new way companies engage with their customers, offering tailored experiences that resonate on an individual level. In this comprehensive guide, we delve into the depths of hyperpersonalisation, exploring its essence, why it's trending, how to integrate it successfully, and highlighting pioneering examples that illuminate its power.

Trends 40

Trends Paid Search Agency Examples Branding 40

Litmus

APRIL 12, 2024

“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different email initiatives all running in tandem. It’s a whole lotta eggs, if you will.

Work Management 100

Work Management Marketing Management Email Marketing Deliverability 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

APRIL 12, 2024

A decline in traffic for your once highly popular blog post or a drop in engagement for your top-performing pieces clearly signals it’s time for a content refresh. Information runs stale as new trends and technology result in industry changes. The instructions you provide on how to use one platform could easily be out of date by the next year as the platform gets updated.

Content 52

Content Lead Scoring Lead Ranking Keywords 52

Valasys

APRIL 12, 2024

12th April, New Jersey: The arrival of MetaBanners, a platform powered by Ads-Chain technology, is poised to revolutionize the marketing landscape. This groundbreaking technology will force companies to reevaluate their audience targeting strategies and explore ways to optimize their advertising efforts. MetaBanners’ capabilities will fundamentally change the way marketing is conducted.

Paid Search Agency 40

Paid Search Agency Ads Work Management Marketing Management 40

ClearVoice

APRIL 12, 2024

A decline in traffic for your once highly popular blog post or a drop in engagement for your top-performing pieces clearly signals it’s time for a content refresh. Information runs stale as new trends and technology result in industry changes. The instructions you provide on how to use one platform could easily be out of date by the next year as the platform gets updated.

Content 52

Content Lead Scoring Lead Ranking Keywords 52