Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability.

Lead Ranking 245

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 245

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.

Press 130

Press Personalization Branding Brand Identity 130

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Top Rank Marketing

SEPTEMBER 7, 2023

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in busi

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

PureB2B

SEPTEMBER 7, 2023

Discover how DemandScience rigorously adheres to the CAN-SPAM Act, ensuring the highest standards in commercial electronic communication. Dive into our commitment to transparency, quality leads, and unmatched data privacy.

CAN-SPAM 129

CAN-SPAM Privacy Transparency Marketing Qualified Leads 129

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

SEPTEMBER 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed p

Marketing AI 121

Marketing AI Paid Search Agency Google Ads 121

Ahrefs

SEPTEMBER 7, 2023

Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google.

Practices 121

Practices SEO Best Practices Intent 121

Lenny's Newsletter

SEPTEMBER 7, 2023

Brought to you by Vanta —Automate compliance. Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

SEPTEMBER 7, 2023

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

Product 107

Product Content Tips Process 107

Square 2 Marketing

SEPTEMBER 7, 2023

Are you tired of piecing together different marketing strategies and vendors to achieve your business goals? In an ever-evolving digital landscape , finding the right approach can be overwhelming. The key? Centralize your approach with an agency that can help you deliver the strategy, story, tactics and technology to give you a competitive edge. When you work with a full-service marketing agency, you benefit from a systematic approach to marketing, sales and revenue generation.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Service 98

Benchmark Email

SEPTEMBER 7, 2023

Do you know if people are actually reading your emails? While it might seem like a silly question, successful email marketing can’t run on hopes and dreams alone. It’s important that you know how to measure the performance of your email efforts, and that you’re regularly tracking the right email metrics so that if they’re… The post Is Your Email Marketing Successful?

Email Marketing 98

Email Marketing Advertising Benchmark Marketing 98

DivvyHQ

SEPTEMBER 7, 2023

How do you know if your content ideas will land with your target audience? Let’s look at what makes a good content topic and how to review yours to see if they fit the bill.

Content 74

Content Guidelines Keywords Relevance 74

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies. In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Ahrefs

SEPTEMBER 7, 2023

A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service.

B2B Marketing 94

B2B Marketing B2B Pricing Price 94

Navigate the Channel

SEPTEMBER 7, 2023

The Blueprint for Web Success In putting together a new website or app, there are many business decisions to be made along the way. Sometimes businesses are tempted by change for the sake of change, adding in tech just because it’s cool, or a “modern” design just because it’s trendy. RELATED: 3 Reasons to Renovate Your Website But if your website is neither functional nor user-friendly, it’s not going to increase sales, traffic, or conversions.

FAQ 65

FAQ Design Paper B2B Sales 65

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

How do your employees feel about your DEI policies? Are you creating a culture of diversity, equity and inclusion that workers — younger workers, especially — value? It isn’t easy for many organizations, especially if they’re missing one element that any workplace equality discussion needs: a foundation of good data. Nearly eight in 10 business leaders aren’t using data in their organization’s diversity and inclusion practices, according to recent Salesforce research.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Navigate the Channel

SEPTEMBER 7, 2023

Trade shows have been a staple in the business world for decades. They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

QuanticMind

SEPTEMBER 7, 2023

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/1/23 - 9/7/23 to stay ahead of the curve: Meta May Allow Instagram and Facebook Users in Europe to Pay to Avoid Ads [:04] Meta is reportedly weighing the possibility of offering an ad-free, subscription-based version of Facebook and Instagram in Europe.

Privacy 64

Privacy Act-On Internet Marketing Paid Search Agency 64

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The DataWeave Codegen project by the MuleSoft ML/AI team is a generative AI tool aimed at simplifying the use of MuleSoft’s powerful data transformation programming language, DataWeave , and making it more accessible for low-code/no-code users. The DataWeave language can have a steep learning curve, but DataWeave Codegen simplifies the process by letting users generate DataWeave scripts by simply providing a sample input and output data corresponding to the desired DataWeave code.

Generation 64

Generation Lead Ranking Sample Training 64

SmartBug Media

SEPTEMBER 7, 2023

As business leaders, we frequently experience internal inefficiencies—and then spend significant time figuring out how to work around them so we can get results. We want the best for our organization, but we also want what’s best for our teams, users, and customers. Conflicting priorities can stand in the way of improving business procedures to advance the company.

CMS Development 64

CMS Development Hubspot CRM Work Management 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. It’s frustrating because pitch decks and one-pagers are sent at random — and they’re not compliant, on-brand, or up-to-date. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where to find it.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Lake B2B

SEPTEMBER 7, 2023

The oncologist email list consists of the verified contact details of oncologists. It helps healthcare organizations in numerous ways including email marketing campaigns, targeted and geo-targeted campaigns, etc. Email lists are the core aspects of any email marketing campaign and the email lists should be of top quality to get the desired results. Features of […] The post Benefits of Comprehensive Email List of Oncologists in the US appeared first on Blog.

Email Marketing 52

Email Marketing Contact Marketing Contacts Campaigns 52

Varicent

SEPTEMBER 7, 2023

A sales compensation manager plays a crucial role in designing, implementing, and managing compensation plans that attract, retain, and incentivize the sales teams. This role requires a unique set of skills and expertise that go farther than number-crunching. Beyond spreadsheets and formulas, a successful compensation manager possesses a blend of financial smarts, negotiation skills, and a deep understanding of human motivations.

Design 52

Design Tools 52

HG Data

SEPTEMBER 7, 2023

Now live! From Targets to Triumph: Key Strategies for Activating Your ABM Campaign If you missed the highly-regarded webinar “From Targets to Triumph: Key Strategies for Activating Your ABM Campaign,” you can now access it on-demand! Learn how to improve your ABM campaigns with proven strategies from growth experts Matt Hogan and TechTarget’s Jillian Coffin. … The post Webinar: Key Strategies for Activating Your ABM Campaign appeared first on HG Insights.

Webinar Metrics 52

Webinar Metrics ABM Account Based Marketing Activities 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

SEPTEMBER 7, 2023

Get ready to conquer Dreamforce 2023 with insider tips that will optimize your experience. From transportation hacks to must-visit eateries and networking events, this guide ensures you're prepped. The post Guide to Maximizing Your 2023 Dreamforce Experience appeared first on LeanData.

Tips 52

Tips Optimization 52

Valasys

SEPTEMBER 7, 2023

Introduction In today’s rapidly evolving technological landscape, the term “Artificial Intelligence” or AI has become ubiquitous. From virtual assistants like Siri and Alexa to self-driving cars and recommendation systems on streaming platforms, AI has integrated into our lives in ways we might not even realize. However, for many, the inner workings of AI remain shrouded in mystery.

Work Management 52

Work Management CAN-SPAM User-Generated Content Analysis 52

Mereo

SEPTEMBER 7, 2023

One-time transactions have disappeared in lieu of subscriptions. Network television has kneeled down to on-demand streaming. Snail mail and memos are buried under the dominant email. We humans continue to grow, improve and advance our world forward every day. Some of these trends come and stay for the good. Others fizzle out for the best. The same shifts and trends ring true for the revenue kickoff too.

Trends 45

Trends Television marketing Training Planning 45