Sun.Jun 25, 2023

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AI Copywriting (Tools to Improve Efficiency)

Ahrefs

I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting.

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KEO Marketing Inc Certified as an official LGBT Business Enterprise by the National LGBT Chamber of Commerce

KEO Marketing

[Phoenix, AZ] – June 27, 2023 – KEO Marketing Inc, an award-winning B2B marketing agency , is proud to be recognized as a Certified LGBT Business Enterprise by the National LGBT Chamber of Commerce. NGLCC Certification is the gold standard for LGBT-owned businesses in the United States. “We are honored to be recognized as a Certified LGBT Business Enterprise.

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Win’s App of the Week: Slack Workflows

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing For App of the Week this time, I want to highlight a tool most people should be familiar with, Slack. More specifically, I want to talk about a feature within Slack that I’ve recently become familiar with that deserves more use, Slack Workflows. What are they? Slack Workflows are quick ways to integrate simple automation into Slack channels or your instance.

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8 Most Effective B2B Sales Funnels and Marketing Platforms of 2023!

Fount Media

Effective email marketing & sales funnels are crucial for engaging customers and nurturing leads. These platforms offer features like personalized messaging, targeted campaigns, and automation, enabling businesses to deliver relevant content to the right audience at the right time. This results in improved customer engagement, higher open and click-through rates, The post 8 Most Effective B2B Sales Funnels and Marketing Platforms of 2023!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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[Deep Dive] Should Marketers Rely on Intuition?

B2B Marketing Directions

Source: Shutterstock Key Takeaways Intuition is a cognitive process that draws on our past experiences and subconscious memories to produce a quick conclusion without conscious reasoning or analysis. It's automatic and nondeliberative, but not necessarily irrational. Marketers need intuition. They will often be required to make decisions based on intuition, either because of decision time constraints or because the available evidence is inconclusive.

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The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments

Content Standard

There are two sides of the coin to explore when it comes to understanding the impact of generative AI on Search Engine Optimization (SEO): First, the implications of using generative AI to create your content. Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). As a marketer, you’re probably asking or have been asked: Will our website be penalized for using AI-generated content?

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