Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Even if you’ve asked the sales team what types of content they want and delivered it made-to-order, chances are they haven’t even looked at it.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.

Marketing Analytics Tools 121

Marketing Analytics Tools Planning Advertising Agencies Marketing & Strategy 121

Content Marketing Institute

MAY 9, 2023

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.

B2B 101

B2B B2B Marketing Paid Search Agency Business 101

Webbiquity

MAY 9, 2023

Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!

Social Media 313

Social Media Social Marketing Planning Tips 313

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To do so, they need to be able to move from data to actionable insights. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Current challenges, and signs that improvement in this area is needed.

Business 162

Business Customer Satisfaction Acquisitions Forrester 162

33Across

MAY 9, 2023

Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will. The post Retargeting Without Cookies Equals Better Performance appeared first on 33Across.

Tactics 117

Tactics Advertisements Advertising 117

BOP Design

MAY 9, 2023

As a B2B marketer looking to attract and convert new clients, part of your job is often search engine optimization (SEO) or at least SEO-related. It’s impossible to know absolutely everything there is about SEO and it’s often more of an art than a science. However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy.

Press 104

Press SEO Marketing Analytics Tools Keywords 104

Martech

MAY 9, 2023

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.

Forrester 101

Forrester Webinar Metrics Marketing Report Marketing 101

Salesforce Marketing Cloud

MAY 9, 2023

Which Salesforce exam should I take next? Where should I take my next exam? How should I prepare for my next Salesforce exam? Hot Tip: How should I tackle the exam itself? Pass or fail – we always learn Since beginning my Salesforce journey in 2012, I’ve sat for many Salesforce exams and earned 20 Salesforce certifications. I’m now a Certified Instructor!

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Tips Lead Scoring Lead Ranking Paper 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

MAY 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

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Hubspot Enterprise Management Product Work Management 98

TrustRadius Marketing

MAY 9, 2023

The buying experience today is overwhelming. Oversaturated technology markets make it difficult to know which product solves which problem and which will be the best fit. With over 30,000 SaaS companies today, it’s difficult for buyers to evaluate the varying features, integrations, security requirements, and how it will fit into your current tech stack.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

SmartBug Media

MAY 9, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

DivvyHQ

MAY 9, 2023

Creating email subject lines that get readers to open your emails can be tough — but AI can help! In our latest post, Chris Tweten of Spacebar Collective digs into why subject lines are important, the best practices for writing them, and how some of our favorite AI tools can make sure you're keeping things fresh and high quality.

High Quality Lead 94

High Quality Lead Practices Tools Best Practices 94

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Think of it like dividing your wardrobe into sections: shirts in the closet, pants in your dresser drawers, and a section for shoes.

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Segmentation ROI SMS Demographics 97

Ahrefs

MAY 9, 2023

If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality one can get the results you need without the headaches.

Link Building 84

Link Building Ad Agencies Ad Building Outreach 84

Square 2 Marketing

MAY 9, 2023

I probably sound like a broken record to many of you. I’ve been talking about strategy before tactics for almost 20 years but it’s still one of the most common issues with companies who come to Square 2 for help. Strategy before tactics means you take the time to build all the necessary strategic elements of your go-to-marketing effort before you launch into any of the necessary tactics.

Tactics 84

Tactics Webinar Metrics Marketing & Strategy Marketing Strategy 84

SendGrid

MAY 9, 2023

Reaching the inbox often comes down to complex algorithms that senders don’t know. Learn how Inbox Monster and Twilio SendGrid help you learn from spam traps and make informed sending decisions. The post Inbox Monster’s New Email Deliverability Data Points appeared first on SendGrid.

Deliverability 82

Deliverability Email Marketing Product Marketing 82

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Benchmark Email

MAY 9, 2023

In order for your eCommerce business to thrive, you need to sell products. But you can’t sell products if consumers can’t see what they’re buying. It’s one thing to provide product images, but if your images are low-quality or don’t do a great job of depicting the product, then no one will be buying that… The post How to Create Top-Notch Product Images for Your eCommerce Store appeared first on Benchmark Email.

eCommerce 75

eCommerce Product Advertising Benchmark Order 75

Ignite

MAY 9, 2023

In case you didn’t know this about my career… I started and have run a successful marketing agency for 30 years I served as a Fractional CMO to rapidly growing B2B clients I led marketing teams as a strategic advisor to craft and creative operations And if there’s one thing I’ve realized from working in each of these roles (both full-time, part-time, and outsourced), it’s this – half-in marketing help produces half-hearted results.

Paid Search Agency 62

Paid Search Agency Cost Advertising Agencies CMO 62

Square 2 Marketing

MAY 9, 2023

Sales has changed dramatically over just the past five years. Technology, COVID and the way people buy has transformed what had been primarily a person-to-person effort into something that is hardly recognizable now. Today, people don’t want to talk with sales folks. In fact, most of us will go out of our way to NOT have to talk with a salesperson. This has put a huge burden on marketing to carry the conversation and nurture prospects up to the point where they must talk with a salesperson.

Tactics 64

Tactics Tools B2B Sales Marketing Prospects 64

The Freeman Company

MAY 9, 2023

The post Infographic: Gen Z and Live Events appeared first on Freeman.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SpotMe Blog

MAY 9, 2023

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We are very excited to launch our partnership with SpotMe and work with them to make events more inclusive and engaging for everyone.

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

Hubspot

MAY 9, 2023

Salespeople have a tough job juggling in-person interactions, phone conversations, and email communication with multiple prospects and customers. The field is a buzzing industry that can benefit from artificial intelligence. Since generative AI tools are becoming more popular and salespeople perform many demanding tasks, AI-generated sales emails and messages might become a new norm.

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Generation Outreach Hubspot Buzz 65

The Freeman Company

MAY 9, 2023

The post Freeman Gen Z Report appeared first on Freeman.

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Sage Marketing

MAY 9, 2023

Who doesn’t like quick wins? When it comes to HubSpot, it can be a game changer; by doing a simple thing with very few resources, you can reach great results. In this short video, Resa Gooding and Roman Boruhov, our HubSpot experts, share very practical quick wins you can do right now to maximize your marketing efforts. Watch this video to get new insight!

Campaigns 52

Campaigns Hubspot Video Marketing Resources 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Digilant

MAY 9, 2023

While scrolling through Instagram or TikTok, today’s consumers expect to be able to click on a product they like and easily make a purchase, all without leaving the social platform. Social commerce trends are transforming the way people shop and, as such, create a golden opportunity for advertisers. Consumers are overwhelmingly turning to social media for product recommendations from sources they trust, whether that be friends, family, or influencers.

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

PathFactory

MAY 9, 2023

This month, Amy Vosko , PathFactory’s VP of Revenue Marketing, sat down with Demandbase’s Sunny Side Up podcast host Devan Cohen to talk about ABM, sales and marketing alignment, and the importance of mentors! This is just a peek of what was discussed—you can find the full episode here. What are some of the main obstacles that sales and marketing organizations are currently facing?

Allocation 52

Allocation Cross-Selling Account Based Marketing ABM 52

LeanData

MAY 9, 2023

Revenue orchestration tools help companies reduce manual processes, save time and increase sales pipeline. This article highlights three companies who were able to create a more efficient lead management process through lead matching and routing tools as well as automated meeting scheduling tools. The post Drive Sales Pipeline With Time Savings & Efficiency Tools in Your Tech Stack appeared first on LeanData.

Efficiency 52

Efficiency Tools Lead Management Automation 52