PureB2B

NOVEMBER 7, 2023

Embracing a multichannel marketing strategy has become a necessity for any business striving to stay competitive in a rapidly evolving marketing world.

Multi-Channel 62

Multi-Channel Advertising Channels Marketing & Strategy Marketing 62

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media? We know that less than half of us do. 34% of us, to be exact.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. The most successful B2B campaigns connect with people on a human level.

Marketing Report 133

Marketing Report B2B Marketing Advertising Agencies B2B 133

Ahrefs

NOVEMBER 7, 2023

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool.

SEO 112

SEO Practices Research Tools 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.

Webinar Metrics 108

Webinar Metrics Aggregators Paid Search Agency Analysis 108

Martech

NOVEMBER 7, 2023

I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. “Ten years ago, 30 years seemed to be far away.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ads Bandwidth 109

Content Marketing Institute

NOVEMBER 7, 2023

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

Video Marketing 90

Video Marketing Companies 90

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies CMO 100

Choozle

NOVEMBER 7, 2023

In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. With users spending an average of just 1.7 seconds on mobile content, the competition for engagement is fierce. This is further complicated by “distracted viewing,” where consumers juggle multiple screens simultaneously, making it harder to hold their attention.

Creativity 82

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 82

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.

Features 99

Features Google Conversion Forecasting 99

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them.

Conversion Rate 70

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 70

Salesforce Marketing Cloud

NOVEMBER 7, 2023

It’s true: I once fell asleep during a sales kickoff. I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me).

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

The Daily Egg

NOVEMBER 7, 2023

Using a cloud-based phone system is a great way for a small business to communicate with customers and for employees to talk. The post Ring.io Review appeared first on The Daily Egg.

Small Business Marketing 64

Small Business Marketing Business 64

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Acrolinx

NOVEMBER 7, 2023

After an extended love affair with long-form content is it time to finally say goodbye? Isabelle Papoulias thinks so. Find out why here. The post The Content Conundrum: Is Long-Form Losing Its Luster? appeared first on Acrolinx.

Content 59

Content 59

Anteriad

NOVEMBER 7, 2023

The post Recapping Google’s October Surprise: A Search Algorithm Update appeared first on Anteriad.

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79

Lead Forensics

NOVEMBER 7, 2023

Lead generation marketing is a vital process; identifying potential clients who fit your target audience and have an interest in purchasing your product through marketing channels is a strategy organizations everywhere take action on daily. Getting the right attention The needs and preferences of our buyers are ever-changing. They consistently evolve depending upon current industry trends and business news, which makes creating an outbound lead generation marketing strategy that keeps up a true

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Work Management 52

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. You might be asking this question: Which ones should I use on Facebook and LinkedIn? We looked at data from $130M in ad spend to help you answer that.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle.

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of the question is posed by Michael Brenner , CEO of Marketing Insider Group, who cites one of their studies (which I haven’t found yet).

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Benchmark Email

NOVEMBER 7, 2023

Staying ahead of the curve is essential for small businesses aiming to make their mark. As technology continues to reshape consumer behaviors and interactions, staying attuned to the latest digital marketing trends is no longer a choice—it’s a necessity. In this article, we embark on a journey through the dynamic landscape of digital marketing, uncovering… The post Navigating Digital Marketing Trends: Strategies for Small Businesses appeared first on Benchmark Email.

Small Business Marketing 52

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 52

Acrolinx

NOVEMBER 7, 2023

Everyone wants to reduce customer support calls. You can do that and improve customer experience with self-service content. Learn how here! The post Reduce Customer Support Calls With Better Manufacturing Self-Service Content in 4 Steps appeared first on Acrolinx.

Service 52

Service Content 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Varicent

NOVEMBER 7, 2023

In the rapidly evolving world of insurance, the key to sustained success lies in fostering a seamless and rewarding producer experience. By prioritizing the enhancement of producer engagement and satisfaction, leading insurance carriers have successfully driven optimal business performance while promoting their brand and strategic vision. Streamlining the sales incentives process has emerged as a crucial factor in not only promoting products but also establishing a trustworthy and engaging relat

Loyalty 52

Loyalty Promotion Optimization Branding 52

PureB2B

NOVEMBER 7, 2023

The post Unlocking Success: The Value of a Multi-Channel Marketing Approach appeared first on DemandScience.

Multi-Channel 62

Multi-Channel Advertising Channels Marketing 62

Content Science Review

NOVEMBER 7, 2023

Gain Content Science’s perspective on doing more with less in times of economic uncertainty and technological disruption.

Content 52

Content 52

Versium

NOVEMBER 7, 2023

HubSpot includes Versium in their latest article about 20 email best practices that drive results.

Practices 52

Practices Best Practices Hubspot Email Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Vision Edge Marketing

NOVEMBER 7, 2023

Whether you call it the Age of the Customer or the Engagement Economy, where customer have more power and choices than ever before, one thing is abundantly clear, an organization must be customer-centric to succeed. Placing the customer at the heart of your strategy is essential for creating and improving customer value and delivering an exceptional customer experience (CX).

Design 237

Design Best Practices Lead Ranking Customer Satisfaction 237

Martech

NOVEMBER 7, 2023

I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. How to improve the conversion rate by tweaking headlines.

Tactics 94

Tactics Landing Pages Planning Open Rate 94