Heinz Marketing
OCTOBER 19, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Marketing departments are often the first to find their budgets cut. But that doesn’t mean your company’s goals have to fall by the wayside, too.
Lake One
OCTOBER 19, 2023
B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. The more that other businesses expect a new and enriching experience from each post, the more they’ll come to distinguish you from the rest of what they see, with a measurable, positive impact on your bottom line.
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Zoominfo
OCTOBER 19, 2023
More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.
Top Rank Marketing
OCTOBER 19, 2023
For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
OCTOBER 19, 2023
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.
Ahrefs
OCTOBER 19, 2023
These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.
Martech
OCTOBER 19, 2023
Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new survey of 400 North American businesses conducted by customer success platform Gainsight in partnership with Benchmarkit, a B2B SaaS research firm.
ClickDimensions
OCTOBER 19, 2023
Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. These groups could be based on criteria including age, gender, location, income, interests, behaviors, to name a few. This leads to higher conversion rates and customer loyalty.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 19, 2023
Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.
Inbox Insight
OCTOBER 19, 2023
In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.
Martech
OCTOBER 19, 2023
HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog post generator AI assistant for workflow and report descriptions (beta) Reporting improvements Gauge visualizations in the custom report builder (beta) Formula fields in the custom report builder (beta) Conditional prop
Salesforce Marketing Cloud
OCTOBER 19, 2023
When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
RebelMouse
OCTOBER 19, 2023
The RebelMouse CMS is built for creators. As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Among the points they made is that search is constantly evolving; 15% of all searches are new.
Salesforce Marketing Cloud
OCTOBER 19, 2023
AI vs. human? That’s a false choice. The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI. 1. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do.
ClickDimensions
OCTOBER 19, 2023
In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth. Page Contents Toggle Consistency is Key Open Communication Reliable Customer Support Customer Reviews and Testimonials Personalized Experiences Let’s explore key strategies to help you build trust with your
Sprout Social
OCTOBER 19, 2023
It’s no stretch to say that reputation management is more important than ever for brands today. Because modern buyers aren’t shy about unfiltered criticism, praise and feedback. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. There are countless places for consumers to sound off. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
OCTOBER 19, 2023
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.
Forrester B2B
OCTOBER 19, 2023
What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.
ATAK Interactive
OCTOBER 19, 2023
In the ever-evolving landscape of business, staying competitive requires optimizing your processes and leveraging the power of integration. In this article, we'll explore the remarkable synergy between two leading platforms, HubSpot and PandaDoc. While each of these platforms excels in its own right, the integration of HubSpot and PandaDoc unleashes a new level of efficiency, enabling seamless cooperation and operation, enhancing the user experience, and boosting productivity.
Forrester B2B
OCTOBER 19, 2023
Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing. It’s also Forrester’s definition of best-in-class frontline B2B marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
OCTOBER 19, 2023
A Content Disrupted podcast with Doug Zarkin, Retail & Brand Marketing Expert, Author of “Moving Your Brand Out Of The Friend Zone.” Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. In today’s cutthroat marketing landscape, it’s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision.
Navigate the Channel
OCTOBER 19, 2023
Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. The following aspects should be included in such a strategy to improve your experience. 1. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI.
Ignite
OCTOBER 19, 2023
A common workplace frustration that almost anyone can attest to is that the office can be a stressful environment. Whether it’s the constant interruption of co-workers, loud phone calls making it impossible for you to concentrate on your task at hand or simply the feeling of too many people watching your every move, sometimes being in the office is actually counterproductive.
The Daily Egg
OCTOBER 19, 2023
Getting customers to come back—and keep coming back—to your digital storefront is always the goal. To achieve that kind of brand loyalty, The post Experro Review appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Walker Sands
OCTOBER 19, 2023
Recently, my wife and I decided to buy a new couch. As we weighed options, we watched about a dozen videos to compare different brands, models and design features. These videos helped us see the couches in actual spaces, view their many angles and hear real reviews from other customers. Each video helped ground the sometimes-abstract venture of online shopping in a reality we could understand — bit by bit, pushing us closer to a purchase.
Madison Logic
OCTOBER 19, 2023
How do you create more immersive and personalized customer experiences? With a strategic approach that focuses on personalized marketing efforts tailored to individual accounts, ABM is the answer to delivering impactful campaigns that build stronger relationships and drive targeted revenue growth. But your efforts will be worthless unless you leverage data at every step of the way.
Valasys
OCTOBER 19, 2023
Perplexity AI: The Perfect Research Tool Research forms an essential part of writing. Be it your thesis or a blog, good, sound, and in-depth research add more meat to your content. Most writers acknowledge that but only a few comply. Because it can get very tricky as to which sources you should trust, how to collate information across multiple webpages, and how to make information collection not tiresome.
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