Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.

Marketing AI 132

Marketing AI Email Marketing Psychographics Advertising Agencies 132

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 139

Paid Content Features B2B Marketing B2B 139

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.

Small Business Marketing 124

Small Business Marketing Buy SMB eCommerce 124

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Benchmark Email

NOVEMBER 1, 2023

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process. So,… The post 42 Best Sales Prospecting Tools for Sales Teams in 2023 appeared first on Benchmark Email.

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Tools Best Practices Advertising Benchmark Process 98

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Develop a deep understanding of their needs and pain points? Predict what factors influence them to buy before they even speak to one of your sales reps? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. Why? Think about it. Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquar

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Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Martech

NOVEMBER 1, 2023

Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.

Peer-to-peer 119

Peer-to-peer Impressions Leads Lead 119

Content Marketing Institute

NOVEMBER 1, 2023

R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.

Brand Identity 90

Brand Identity Branding Content Content Marketing 90

Martech

NOVEMBER 1, 2023

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruben Ugarte has a passion for learning. Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others.

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Class Software Statistics Analytics 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships.

Campaigns 90

Campaigns Work Management Content Transparency 90

Anteriad

NOVEMBER 1, 2023

The post Intent-based Lead Generation Strategies Part 2: Three Ways to Speed Up Your Lead Funnel appeared first on Anteriad.

Intent-based Leads 94

Intent-based Leads Lead Generation Intent Top of Funnel 94

Ahrefs

NOVEMBER 1, 2023

Content briefs are simple documents that tell a writer… what to write about.

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Template Content Content Marketing Marketing 114

SmartBug Media

NOVEMBER 1, 2023

In the relentless pursuit of revenue growth, chief revenue officers (CROs) play a pivotal role in steering their organizations toward success. A well-crafted tech stack empowers CROs on this journey. In this blog post, we'll explore what a revenue-generating tech stack looks like, cover the critical components of RevOps success, and provide invaluable tips for finding the right RevOps tech stack to scale your business.

Marketing Automation Services 72

Marketing Automation Services Generation Advertising Agencies Paid Search Agency 72

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Engagio

NOVEMBER 1, 2023

Sales operations is about using systems, processes, and technology to ensure that sales teams reach their targets. It’s about optimization – leveraging relevant data to drive insights and actions around, for example, how many reps to hire, where to place those reps for optimal sales coverage, what technology tools those reps need to succeed, and how to incentivize reps to meet their targets.

DemandBase 62

DemandBase Optimization Relevance Examples 62

The Daily Egg

NOVEMBER 1, 2023

Whether you’re looking for email addresses, industry insights, information on competitors, or sales leads, web scraping is a valuable tool. It lets. The post Hexomatic Review appeared first on The Daily Egg.

Sales Leads 60

Sales Leads Tools Leads Lead 60

LeanData

NOVEMBER 1, 2023

Leads aren’t big question marks in the sky. They’re dollars in the form of unrealized deals, and you may be losing a lot of them. The post Lead Leakage, the Often Overlooked Loss of Revenue first appeared on LeanData. The post Lead Leakage, the Often Overlooked Loss of Revenue appeared first on LeanData.

Leads 59

Leads Lead Marketing Qualified Leads Lead Management 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Daily Egg

NOVEMBER 1, 2023

When running a small business, collecting timely payments is your lifeblood. Generating invoices takes a lot of time. Even worse, customers may. The post Billdu Review appeared first on The Daily Egg.

Small Business Marketing 60

Small Business Marketing Generation Business 60

FMG Suite

NOVEMBER 1, 2023

This article was first featured in Financial Advisor Magazine on Nov 1st, 2023. If you’re like most advisors, your phone might not ring as much as it once did, but your email inbox is likely filling up. According to McKinsey Global Institute, the typical professional receives an average of 120 emails per day and spends nearly a third of their workday writing or responding to messages.

Work Management 52

Work Management Marketing Management CAN-SPAM Template 52

ClickDimensions

NOVEMBER 1, 2023

Op 4 maart toonde Anneke Salden van de KNRM tijdens een webinar hoe zij hun “Be Traceable”- campagne succesvol hebben uitgevoerd. Anneke Salden is hoofd Marketing, Communicatie & Fondsenwerving bij de Koninklijke Nederlandse Redding Maatschappij (KNRM). Het webinar werd aangeboden door NLFL en Goede Doelen Nederland. Zij bieden 2-wekelijkse gratis webinars aan.

Webinar Metrics 52

Webinar Metrics Advertising Agencies Case Study Case Studies 52

sagefrog

NOVEMBER 1, 2023

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). These intelligent systems have not only redefined how businesses manage and nurture customer relationships but have also revolutionized the utilization and cultivation of customer and lead data, fundamentally enhancing marketing and sales outcomes.

Marketing AI 52

Marketing AI Marketing Management Lead Ranking Lead Scoring 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. I get it. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Benchmark Email

NOVEMBER 1, 2023

In an era defined by digital connectivity and information overload, email remains a stalwart of communication, marketing, and engagement. For businesses and organizations, building a robust email subscriber list is a fundamental component of their digital strategy. Yet, the journey of a new email subscriber is far from a mere click-and-send process.

Advertising Benchmark 52

Advertising Benchmark Email Marketing Marketing & Strategy Marketing Strategy 52

illumin

NOVEMBER 1, 2023

illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities. It was such a rewarding way to connect and exchange ideas.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

ClickDimensions

NOVEMBER 1, 2023

As the Marketing Cloud for Microsoft Dynamics , ClickDimensions has helped organizations around the globe redefine how they work, attain results and drive continual improvement. OGT has been a ClickDimensions customer since 2016.

Paid Search Agency 40

Paid Search Agency Companies Organization Case Study 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

NOVEMBER 1, 2023

It’s no secret that markets are dynamic — subject to consumer preferences, technological advancements, and economic fluctuations. What worked last year may be stale this year and irrelevant next year. Failure to adapt messaging can lead to brand irrelevance or, worse, alienate customers. Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace.

Storytelling 116

Storytelling Product Paid Search Agency Advertising Agencies 116

ClickDimensions

NOVEMBER 1, 2023

As the Marketing Cloud for Microsoft Dynamics , ClickDimensions has helped organizations around the globe redefine how they work, attain results and drive continual improvement. Morton Buildings has been a ClickDimensions customer since 2017.

Ad Building 40

Ad Building Organization Case Study Case Studies 40

Brightedge

NOVEMBER 1, 2023

Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers and businesses must adapt. The rise of ChatGPT and Generative AI has accelerated this need like never before. In this article, I will explore how AI has evolved in all formats and dig deep into how marketers can adapt to changing search behaviors and specifically capitalize on the huge Gener

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Marketing AI SEO Enterprise Management PageRank 119