Only B2B
JUNE 5, 2023
In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. ABM focuses on engaging specific high-value accounts rather than a broader audience. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.
SendX
JUNE 5, 2023
Are you planning your next email marketing campaign for summer but struggling to come up with fresh and engaging newsletter ideas? With summer just around the corner, now is the perfect time to revamp your email content and captivate your audience with exciting and relevant topics.
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DivvyHQ
JUNE 5, 2023
POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise. For more on this topic, and a step-by-step guide to getting started, read on!
SendX
JUNE 5, 2023
Email newsletters are a powerful tool to keep your audience engaged, informed, and up-to-date with your business. They are an excellent way to build trust and loyalty with your subscribers. However, getting people to sign up for your newsletter can be a challenge. Social media can be an effective way to increase your email newsletter signups and expand your audience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
JUNE 5, 2023
But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JUNE 5, 2023
Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business.
Search Engine Journal
JUNE 5, 2023
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types. The post 11 Tips To Get The Best Out Of Performance Max Campaigns appeared first on Search Engine Journal.
Visitor Queue
JUNE 5, 2023
AI has taken the marketing industry by storm. As we learn to embrace AI, the topic of AI powered marketing tools to improve your marketing efforts. With the help of AI powered marketing tools, companies like yours can optimize marketing campaigns, sales initiatives, and boost lead generation. With all of the marketing tools on the […] The post 12 AI-Powered Marketing Tools You Need to be Using appeared first on Visitor Queue Blog | Identify Website Traffic.
Search Engine Journal
JUNE 5, 2023
Google's John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices. The post Google’s John Mueller Seeks Advice On Hiring SEO Consultants appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
JUNE 5, 2023
In the dynamic realm of business-to-business (B2B) marketing, the right strategies can significantly impact sales outcomes. This blog explores how partnering with a B2B marketing company can propel your sales to new heights. B2B marketing involves promoting products or services to other businesses, leveraging personalized approaches tailored to specific industry needs.
Martech
JUNE 5, 2023
Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards.
Roketto
JUNE 5, 2023
With the rapid advancement of technology, the digital landscape is continuously evolving, and a new era has dawned upon us: Web3.
Martech
JUNE 5, 2023
Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency companies, will serve as a Steering Committee member for C2PA. Steering Committee founding members include Adobe, BBC, Intel, Microsoft and other media and tech firms.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendGrid
JUNE 5, 2023
SEO is a long-term strategy. Learn how your small business can benefit from investing in SEO and where to get started with Twilio SendGrid. The post SEO Tips for Small Businesses appeared first on SendGrid.
Navigate the Channel
JUNE 5, 2023
You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. Let’s hit the playback button for a minute and review. Immediately after your annual trade show, evaluate what went well and what issues you want to avoid in upcoming trade shows.
SendGrid
JUNE 5, 2023
Consider SEO in your email marketing campaigns and vice versa to boost your marketing effectiveness. Learn more about SEO and email marketing with Twilio SendGrid. The post How Do I Combine SEO and Email Marketing Efforts? appeared first on SendGrid.
Brandpoint
JUNE 5, 2023
In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. However, there are experts who have cracked the code and found ways to captivate audiences even in these challenging spaces. One such expert is Britt Fero, Principal of PB&, a renowned agency specializing in social media marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendGrid
JUNE 5, 2023
Optimize your content with business goals in mind for maximum reach. Add Twilio SendGrid email marketing for next-level results. The post What Is SEO-Optimized Content? appeared first on SendGrid.
MKT1
JUNE 5, 2023
“The marketing funnel is dead,” they say. I don’t agree. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. And I recognize that you need to build loops, so existing customers help you get new customers. So whatever the shape, the GTM process (of getting prospects to your website, to purchase your product, to keep purchasing more of your product, and to tell other people to do the same) works best when well understood by marketing, s
Stevens & Tate
JUNE 5, 2023
People often use branding and marketing interchangeably, but the two are distinctly different. Knowing how they differ is crucial to executing specific campaigns with branding or marketing goals. Neil Patel says that “ where marketing ends, branding begins.” The implication is that branding and marketing are crucial to your business’ success.
Optinmonster
JUNE 5, 2023
What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. These tools can reduce the need for repetitive tasks, minimize errors from transferring information manually, and streamline your overall workflow. In this post, we’ll share the best marketing automation software for small businesses so you can get back to doing what you do best: serving your customers and clients.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
RDIGS
JUNE 5, 2023
Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. Of course, I was aware that B2B initiatives required a different approach than my typical consumer outreach, so I made the necessary tweaks. More than minor tweaks to generalized email marketing tactics are needed to build a great B2B campaign. If you’re a beginner learning the ropes or an experienced B2C marketer making the switch, trying to work with anything other than a B2B email marketin
Modern B2B
JUNE 5, 2023
In this article, I’ll share some of the ways we’re seeing our clients transition and shift to a deeper focus on insight and how those clients are using insights to drive change in their businesses. Before we begin, let’s be clear, there’s still a lot of the campaign work around demand – that fast-paced, always-on drive for quality volume that is central to B2B marketing teams.
RebelMouse
JUNE 5, 2023
The new wave of AI has been an incredible glimpse into the future of this technology, and at RebelMouse, we’re harnessing that power to greatly help publishers on our platform. Our AI toolkit ranges from auto-creation of relevant tags to headline suggestions , and even to private data models that can power site search or a natural language chatbot. We’ve now extended the power of our AI integrations to allow for ChatGPT to enhance the editorial workflow.
ClearVoice
JUNE 5, 2023
In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
JUNE 5, 2023
Discover how Market Muse and iPullRank's research on generative AI impacts content strategy, workflows, trust, and adoption, as well as the key takeaways for content creators and marketers.
LeanData
JUNE 5, 2023
Hey, you, sales development professional, I see you. And, I know you’re the ultimate hunter and gatherer on the revenue. The post Hey Sales Development Pros, LeanData Just Saved You Tons of Time appeared first on LeanData.
Salesforce Marketing Cloud
JUNE 5, 2023
As new environmental, social, and governance (ESG) regulations take shape around the world, businesses need to make sure their sustainability policies and efforts are up to snuff. Even if you think you’ve got ESG compliance covered, taking a more holistic view of your efforts can help you remain agile as regulations and stakeholder expectations shift.
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