Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 252

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 252

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has become to stand out. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 126

SEO Marketing & Strategy Content Lead Scoring 126

CMSWire

FEBRUARY 5, 2024

How can we know with certainty if we have examined enough research, identified the best trusted resources and weighted those inputs properly? Continue reading.

Resources 117

Resources Research Digital Marketing Funnels Best Practices 117

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.

Social Media 109

Social Media Practices Media Best Practices 109

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing.

Amazon 108

Amazon Lock-In Privacy Marketing Proposals 108

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available.

Webinar Metrics 108

Webinar Metrics Demand Marketo API 108

CMSWire

FEBRUARY 5, 2024

How applied AI in CX is disrupting the customer service space and boosting modern support platforms. Continue reading.

Service 132

Service 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are

Marketing AI 107

Marketing AI Generation Peer-to-peer Ad Frequency 107

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve t

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

CMSWire

FEBRUARY 5, 2024

By effectively leveraging FAQs, brands can preemptively address potential concerns and queries. Continue reading.

FAQ 119

FAQ Effectiveness Knowledge Base Branding 119

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Social Media

Stevens & Tate

FEBRUARY 5, 2024

Staying ahead of the curve is key for creating visually pleasing and user-friendly websites. For WordPress users, the introduction of WPBakery AI represents a leap in design innovation. So, in this article, we’ll explore the number of ways WPBakery AI can benefit WordPress websites by elevating creativity, efficiency, and user engagement. WPBakery AI makes designing your website super easy.

Marketing AI 81

Marketing AI Marketing Websites Tools Customer Satisfaction 81

Navigate the Channel

FEBRUARY 5, 2024

Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s job seekers more specific about what they’re looking for in a potential employer, but they have plenty of options. Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Hubspot

FEBRUARY 5, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward.

Tactics 72

Tactics Cost Pricing Price 72

HG Data

FEBRUARY 5, 2024

This year, you embraced new technology like never before. Here’s a look back at all the products HG launched in 2023 to help our users on their Technology Intelligence journey.

Product 62

Product 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy.

Paid Content 62

Paid Content PPC Traffic SEO 62

Outgrow

FEBRUARY 5, 2024

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Vitor and here’s what we discussed about- 1. Diverse Teams Matter: Acknowledge the challenges of diverse team collaboration. 2. Startup Culture: Emphasizing the importance of a hustler mindset. 3.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Metadata

FEBRUARY 5, 2024

How did ClickUp go from zero to 8M users in just a few years? A great product helped, but that’s only half the story. Lucky for us, we got the other half during DEMAND. “We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer. “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. At least, not anymore. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Fount Media

FEBRUARY 5, 2024

The incorporation of technology in many different fields has greatly changed them, making things run more smoothly, making them more efficient, and creating new business possibilities. Innovations that have changed how homes are advertised, bought, and sold have caused big changes in many industries, but especially in the real estate The post 9 Ways Technology Is Transforming the Real Estate Industry appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Efficiency 52

Efficiency Advertisements Advertising Email Marketing 52

Conversica

FEBRUARY 5, 2024

The post 3 Conversation Triggers to Automate Your Lead Delivery appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Automation 52

Automation Conversion Marketing Qualified Leads Leads 52

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online. In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? Keen to see how your marketing playbook compares with the industry’s best?

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. This article navigates beyond viral moments, delving into comprehensive strategies for building a lasting presence on the platform. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Outgrow

FEBRUARY 5, 2024

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed William Quigley for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with William and here’s what we discussed about- 1. Early Exposure to Virtual Item Trading: Partner’s concept of trading virtual items for real money. 2.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Valasys

FEBRUARY 5, 2024

Consumers are savvier, and traditional marketing tactics are losing their luster. In this data-driven age, brands need to be smarter, more dynamic, and more in tune with their audience than ever before. This is where data-driven design comes in. What is data-driven design? Data-driven design is the process of using data to inform and optimize every aspect of the branding process, from logo design and brand messaging to website layout and customer experience.

Marketing AI 40

Marketing AI Design Trends Branding 40