Launch Marketing
JANUARY 31, 2024
In the world of B2B marketing, there’s a shared aspiration that unites us all: the desire to generate a steady stream of high-quality leads to fuel the growth of our sales pipeline. The quest for leads may take various forms, but one method consistently stands out as a powerful tool for educating, nurturing and capturing qualified prospects; content marketing.
ANNUITAS
JANUARY 31, 2024
Effective go-to-market programs revolve around two objectives: 1.) orchestrating customer engagement and 2.) driving (sustainable) lift to income. When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SendX
JANUARY 31, 2024
Warming up your email is like stretching before a marathon—it's essential, but often overlooked. Without this critical step, even the most well-crafted emails risk being dismissed as spam. That's where email warm up sprints to the rescue.
Convince & Convert
JANUARY 31, 2024
Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
JANUARY 31, 2024
Explore the impact of Customer Experience (CX) on business success, from customer journey nuances to strategies for enhancing CX and fostering brand loyalty. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
JANUARY 31, 2024
See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly. Continue reading.
Martech
JANUARY 31, 2024
The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.
Ahrefs
JANUARY 31, 2024
So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable.
Martech
JANUARY 31, 2024
There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership skills makes all the difference. An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
JANUARY 31, 2024
Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference.
CMSWire
JANUARY 31, 2024
How brands are empowering their customers by allowing them to take control of their own narrative. Continue reading.
Ahrefs
JANUARY 31, 2024
In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues. What makes a great product page?
Martech
JANUARY 31, 2024
In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2021 to $28.4 billion in 2022 and further to $18.9 billion in 2023.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
JANUARY 31, 2024
Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results.
Benchmark Email
JANUARY 31, 2024
In the fiercely competitive world of retail, standing out from the crowd is no longer just an option but a necessity for survival and success. Unique retailer marketing tactics have become the cornerstone for businesses striving to capture the attention and loyalty of increasingly discerning consumers. This article delves into the innovative and sometimes unconventional… The post 8 Unique Retailer Marketing Tactics appeared first on Benchmark Email.
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. Especially when performance is tied to the ever-changing YouTube algorithm.
CMSWire
JANUARY 31, 2024
Do you know how to make AI work for you in 2024? It’ll take trust, buy-in and accuracy. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SocialPilot
JANUARY 31, 2024
The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
Goodish Agency
JANUARY 31, 2024
Issues like limited data storage, a hard learning curve, and extra costs can be big challenges. Technical and integration problems also make GA4 less.
Content Marketing Institute
JANUARY 31, 2024
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Navigate the Channel
JANUARY 31, 2024
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) is a powerful tool to improve your website’s visibility and attract more visitors. Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. However, not all audits are created equal, and understanding the difference between a free audit and a comprehensive, paid one is essential.
SmartBug Media
JANUARY 31, 2024
In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads. By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the
Oktopost
JANUARY 31, 2024
When choosing restaurant recommendations, it goes without saying that most of us prefer the expertise of our foodie friend over ads by Chili’s, Pizza Hut, or McDonald’s. Employee advocacy operates on a similar principle. Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveragi
Go Beyond SEO
JANUARY 31, 2024
Local SEO is a powerful tool that can help businesses increase their online visibility and attract nearby customers. This approach to SEO focuses on enhancing a brand’s visibility in local search results, making it easier for people within the area to find and engage with them. Why is local SEO important? Simply put, it’s crucial for businesses that want to succeed in a specific geographic location.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Oktopost
JANUARY 31, 2024
We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media.
HG Data
JANUARY 31, 2024
Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific, teams from around the world — Ukraine, Brazil, India, and Britain, to name a few — met, strategized, and learned about what’s in store in 2024 for HG. Across three […] The post Step Up: HG United 2024 appeared first on HG Insights.
Lead Forensics
JANUARY 31, 2024
Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. “We are immensely proud of our team’s hard work and dedication, which is reflected in these outstanding G2 recognitions,” said Lilah Waite, Chief Marketing Officer at Lead Forensics. “Our commitment to providing innovative solutions and am
Expert insights. Personalized for you.
62 
Let's personalize your content