Mastering the Art of the Cold Open: Engaging B2B Audiences from the Get-Go
Heinz Marketing
SEPTEMBER 26, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning.
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