The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.

Trends 299

Trends B2B Thought Leadership B2B Content 299

SendX

APRIL 4, 2024

Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.

Email Marketing 340

Email Marketing Business Tips Marketing 340

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

PureB2B

APRIL 4, 2024

Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.

Efficiency 152

Efficiency Advertising Channels Marketing & Strategy Content 152

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

APRIL 4, 2024

Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.

Hubspot 142

Hubspot Acquisitions CRM Google 142

Lake B2B

APRIL 4, 2024

In the fast-paced and data-intensive landscape of the healthcare industry, the role of modern data architecture has become pivotal for effective data management. This blog explores how embracing a modern data architecture serves as a robust healthcare strategy for enhancing healthcare data management, ultimately leading to improved patient care, streamlined operations, and informed decision-making.

Marketing & Strategy 105

Marketing & Strategy Effectiveness Marketing Qualified Leads Leads 105

CMSWire

APRIL 4, 2024

Shift your focus from building relationships to demonstrating value to enhance customer loyalty and retention. Continue reading.

Loyalty 117

Loyalty Ad Building 117

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the kind of personality traits that set them up for success. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 92

Email Marketing Effectiveness Work Management Planning 92

CMSWire

APRIL 4, 2024

Boost your brand's eco-credentials by adopting sustainable website design and practices that align with your company's green goals. Continue reading.

Design 92

Design Marketing Websites Tips Digital Experience Platform 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

APRIL 4, 2024

Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot. “Wit

Hubspot 86

Hubspot Paid Search Agency Advertising Agencies Acquisitions 86

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Forrester B2B

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 74

B2B B2B Sales B2B Marketing Practices 74

CMSWire

APRIL 4, 2024

Costs keep going up. Here’s how to keep customers happy and coming back for more despite higher price tags. Continue reading.

Cost 92

Cost Tagging Pricing Price 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal.

Linkedin 74

Linkedin Paid Search Agency Ads Campaigns 74

Go Beyond SEO

APRIL 4, 2024

Welcome to our guide on how SEO can give a significant boost to your pest control company. In today’s digital age, having a strong online presence is crucial for attracting more clients and staying ahead of the competition. By implementing targeted SEO for Pest Control strategies, you can enhance your company’s online visibility and ultimately attract more clients to your business.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines of the companies that create it? Is it a money-losing proposition for them? While the jury is still out on that question, as my very inexpensive Magic 8 Ball likes to say: “Outlook not so good.

Marketing AI 69

Marketing AI Paid Content Marketing Management Forecasting 69

Goodish Agency

APRIL 4, 2024

GA4 vs Mixpanel? Each have their own benefits. GA4 is great if you use a lot of Google products and need a broad view of your analytics. Mixpanel is better.

Marketing Analytics Tools 74

Marketing Analytics Tools Analytics Google Product 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

HG Data

APRIL 4, 2024

April 4, 2024 09:30 AM Eastern Daylight Time SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its position in both the top 25% of all Sales Intelligence and Marketing Account Intelligence providers on G2’s Spring 2024 Leader Grid®. This latest report marks a year of growth, with HG Insights holding strong […] The post G2 Spring 2024 Report Names HG Insights Momentum Leader appeared first on HG Insights.

Marketing Report 62

Marketing Report Positioning Business Marketing 62

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? You’re not alone. Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

ClickZ

APRIL 4, 2024

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are currently collecting this data

Privacy 59

Privacy Personalization Studies Marketing 59

MarketMuse

APRIL 4, 2024

AI content briefs promise streamlined content creation, but fall short on strategy & existing content.

Content 73

Content Tools 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

FMG Suite

APRIL 4, 2024

Webinars remain one of the most effective but underused marketing strategies for advisors. True, they require some effort to set up, but advisors who host them find out these events are an excellent way to engage a large audience and fuel their other marketing channels, all at little additional cost. Every marketing strategy tends to come with a learning curve.

Webinar Metrics 52

Webinar Metrics Tips Banners Planning 52

Bannersnack

APRIL 4, 2024

5 minutes read We live in a world where we have plenty of opportunities to connect with customers on their device of choice, or different platforms and in many ways. But all these opportunities are doubled by the same amount of responsibility. We need to consider the products we want to promote, our target audiences, the platforms where to reach them, and, last but not least, the creatives that will help us deliver the best message we want to convey.

Design 52

Design Ads Validation Creativity 52

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage. This technology category is experiencing a major growth spurt, with the total ERP market size projected to hit a staggering $183 billion […] The post 2024 ERP Market Share: Mapping Spending, Vendors & Regions appeared first on HG Insights.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Valasys

APRIL 4, 2024

The development of AI technologies, which have been disruptive to the traditional B2B landscape dominated by static catalogs and manual processes is mediated by data analytics, in this way a transition from manual processes towards systems based on artificial intelligence (AI). AI has been identified as a market force that is closely aligned with the fast changing B2B operations and business processes and bringing new efficiency to the fore.

Marketing AI 40

Marketing AI Trends B2B Customer Satisfaction 40

B2BMarketing.net

APRIL 4, 2024

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation. The two delve into everything from running a global marketing team to why the word ‘business’ was mentioned 21 times in its brand campaign, “We’ve Got Your Back” – there is a method to the madness.

Campaigns 52

Campaigns Branding Brand Identity B2B 52