Sword and the Script | B2B

JANUARY 23, 2024

B2B buyers have researched options and established product requirements long before ever contacting sales; the best chance of influencing the buying process is developing thought leadership upstream Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

SendX

JANUARY 23, 2024

Ever felt like your inbox had a mind of its own, serving you just what you needed at the right time? That's no coincidence - it's the power of email drip campaigns. These are not just any emails; they're well-timed messages, strategically released to nurture leads and maintain engagement.

Campaigns 221

Campaigns Marketing Qualified Leads Leads Lead 221

Webbiquity

JANUARY 23, 2024

Guest post by Mehdi Hussen. Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

CMSWire

JANUARY 23, 2024

How generative AI is reshaping digital customer experience in 2024 and other key trends and strategies from the CMSWire report. Continue reading.

Trends 134

Trends Generation 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

Loyalty 110

Loyalty eCommerce Buzz Paid Search Agency 110

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Branding 108

Branding Brand Identity Communities Viral Marketing 108

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

Marketing Management 106

Marketing Management Marketing Budget Budget Programs Forrester 106

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

CMSWire

JANUARY 23, 2024

Unlock the power of loyalty. Boost profits and cut costs with effective customer retention strategies. Continue reading.

Loyalty 125

Loyalty Cost Effectiveness Customer Satisfaction 125

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This strategy, known as customer-led growth (CLG), has become more than a trend – it’s the new playbook for success. At the forefront of this transformation is AI.

Marketing AI 101

Marketing AI B2B Marketing B2B Marketing & Strategy 101

Roketto

JANUARY 23, 2024

Have you ever felt like you're juggling too many marketing tasks, and there's not enough coffee to get through them? Well, let me show you how marketing automation works. The coffee is optional, but the strategies are essential. Marketing automation is your secret weapon in a world where time is money and attention is currency.

Marketing Automation 83

Marketing Automation Automation Marketing & Strategy Marketing Strategy 83

Ahrefs

JANUARY 23, 2024

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal.

Marketing Websites 93

Marketing Websites Buy Acquisitions Purchase 93

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. So, what is SEO, exactly? At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online. It’s about more than just being seen; it’s about being discovered by the right audience at the right time.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Stevens & Tate

JANUARY 23, 2024

Trending Website Colors for 2024: A Palette for Digital Success As we step into 2024, one of the most important aspects of web design is knowing the use of colors. This plays a crucial role in shaping user experiences and establishing brand uniqueness’. In this post, we’ll delve into the trending website colors for this year. While exploring palettes that are expected to influence the digital realm, let’s paint a picture of the online future with the hues that are set to make waves.

Marketing Websites 90

Marketing Websites Trends User-Generated Content Trust Marketing 90

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Marketing Strategy 85

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 85

Benchmark Email

JANUARY 23, 2024

In the world of financial email marketing, where the stakes are high, and regulations are stringent, two critical pillars stand tall: compliance and data security. As finance professionals, you understand the paramount importance of safeguarding sensitive information and abiding by industry regulations. In this article, we delve into the intricacies of compliance and data security… The post Compliance and Data Security in Financial Email Marketing appeared first on Benchmark Email.

Email Marketing 83

Email Marketing Advertising Benchmark Marketing 83

Square 2 Marketing

JANUARY 23, 2024

It’s going to be one of the most challenging years on record for marketing folks. How do I know that? Every year has been more challenging than the previous year, and this one won’t be any different.

Marketing & Strategy 83

Marketing & Strategy Marketing Lead Generation Marketing Qualified Leads 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

JANUARY 23, 2024

We browsed the National Retail Federation's (NRF) show to explore all the ways this event elevates the attendee experience.

98

98

Ahrefs

JANUARY 23, 2024

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people.

SEO 84

SEO 84

Content Marketing Institute

JANUARY 23, 2024

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.

Demand 84

Demand Media Content Companies 84

Navigate the Channel

JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year. Of the 19% that did not use video last year, half of them are eager to use it this year.

Cost 65

Cost Video Marketing Ads FAQ 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Forrester B2B

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 69

B2B B2B Sales B2B Marketing Course 69

PureB2B

JANUARY 23, 2024

Discover the value of investing in mid-funnel leads from your campaigns, engaging in warm prospects closer to making a decision.

Top of Funnel 77

Top of Funnel Lead Scoring Lead Ranking Marketing Qualified Leads 77

RebelMouse

JANUARY 23, 2024

We get this question a lot: Why is our expert content not ranking higher in search? You can do everything right from a content perspective, but if you’re not looking at technical SEO, you’re missing out on opportunities. Good technical SEO is about getting the fundamentals right: A unique title for every page, a unique and informative meta description , good site architecture with a clear sitemap , taxonomy, internal linking , clean code that leads to good site performance, and so on.

SEO 64

SEO Lead Scoring Lead Ranking Case Study 64

FMG Suite

JANUARY 23, 2024

SAN DIEGO, Calif., Jan 23, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has once again been recognized as one of the best mid-size companies to work in San Diego County by The San Diego Union-Tribune for the second year in a row. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.

Marketing Automation Services 59

Marketing Automation Services Customer Satisfaction Customer Surveys Paid Search Agency 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JANUARY 23, 2024

Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously.

Marketing & Strategy 64

Marketing & Strategy Marketing Proposals Marketing Management Transparency 64

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks. Every year, the CMI study looks at B2B content marketing strategies and practices.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

RebelMouse

JANUARY 23, 2024

What do Google Search core updates and poor technical SEO have in common? Low search rankings. Even with high-traffic pages, your online presence is at risk if you can't marry high-quality content with the right technical SEO tactics, leading to less online visibility and decreased performance. In 2024, the online community desperately needs guidance as it attempts to keep up with Google's algorithm changes and SEO guidelines.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52