Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Customer Experience Matrix

FEBRUARY 16, 2024

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. The Institute published a Composable CDP Self-Assessment tool a few weeks ago, which gives a checklist of the functions required to replicate the profile-building capabilities of a standard CDP. This was intended as the centerpiece of our Composable CDP Knowledge Hub but has attracted fewer users than expected.

Budget Programs 136

Budget Programs Cost Profiling Resources 136

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.

Service 131

Service Business Act-On Opt-out 131

CMSWire

FEBRUARY 16, 2024

Staying relevant with your digital marketing in an ocean of competition does not require great complexity. Continue reading.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Marketing Relevance 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born.

Demand 117

Demand Customer Surveys Paid Search Agency Communities 117

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.

Social Media 96

Social Media SEO Optimization Media 96

CMSWire

FEBRUARY 16, 2024

Exploring the role of NLU and NLP in redefining marketing and enhancing the customer experience. Continue reading.

Process 122

Process Marketing 122

Content Marketing Institute

FEBRUARY 16, 2024

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.

Google 84

Google Conversion Companies 84

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

CMSWire

FEBRUARY 16, 2024

If Time named a 'Technology of the Year' it would hands-down be generative AI. Continue reading.

Trends 123

Trends Generation Storytelling 123

protocol 80

FEBRUARY 16, 2024

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.

Account Based Marketing 78

Account Based Marketing Template Email Marketing Examples 78

CMSWire

FEBRUARY 16, 2024

OpenAI launches Sora, the next frontier in AI video generation offering hyper-realistic content. Continue reading.

Impressions 117

Impressions Video Marketing Generation Content 117

HG Data

FEBRUARY 16, 2024

International Love Data Week is a global celebration of data taking place every year during the week of Valentine’s Day, with the goal of raising awareness and building a community to engage on data-related topics such as analytics, data management, and research. In honor of International Love Data Week, in this Insider Interview HG Insights’ […] The post Over A Decade of AI Innovations at HG Insights appeared first on HG Insights.

Communities 62

Communities Analytics Research Ad Building 62

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Customer feedback is also important for building trust and credibility with a customer base.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Drew Neisser

FEBRUARY 16, 2024

When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not! In this episode, we’ll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems , Katrina Klier of Sage Strategy Group , and Gabi Zijderveld of Smart Eye.

Marketing & Strategy 52

Marketing & Strategy CMO Marketing Strategy Conversion 52

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of Readability in Graphic Design Readability in graphic design refers to the ease with which text can be read and understood by viewers. It encompasses various factors such as typography, layout, spacing, and contrast, all of which influence the legibility and comprehension of written content. Usage Ensuring readability is crucial in graphic design, as it directly impacts the effectiveness of communication and the user experience.

Design 52

Design Optimization Effectiveness Content 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of pilcrow in graphic design In graphic design and typography, a pilcrow, also known as a paragraph mark or paragraph sign (¶), is a typographical symbol used to indicate the start of a new paragraph within a block of text. It is often used in typesetting and word processing to improve the readability and organization of written content by visually separating paragraphs.

Design 52

Design Organization Process Content 52

Conversica

FEBRUARY 16, 2024

The post Inbound Lead Follow Up: How to Automate Web Engagement appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Automation 52

Automation Leads Lead Marketing Qualified Leads 52

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of Kerning in Graphic Design Kerning refers to the adjustment of space between individual characters in a word or line of text to achieve a visually pleasing and balanced appearance. It involves fine-tuning the spacing between specific pairs of letters to improve readability and overall typographic harmony. Usage Kerning is a fundamental typographic technique used in graphic design to ensure optimal spacing between letters, preventing awkward or distracting gaps or over

Design 52

Design Display Optimization 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Referral Rock

FEBRUARY 16, 2024

Use our 100% free random code generator to instantly create, gift cards codes. coupon codes, vouchers, promo codes, referral codes, or serial numbers. With this generator you can use our preset templates or change the settings yourself to instantly create whatever codes you need. All codes are: Unique (non-repeating) within the set you generate Can be customized to represent your brand or promotion Free to use however you want Get started with a template below, customize your own settings,

Generation 40

Generation Template FAQ Tools 40

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of Golden Ratio in Graphic Design The Golden Ratio, often represented by the Greek letter phi (φ), is a mathematical concept that describes a ratio of approximately 1:1.61803398875. In graphic design, the Golden Ratio is a principle used to create visually harmonious compositions by dividing elements in a design according to this ratio.

Design 52

Design 52

Referral Rock

FEBRUARY 16, 2024

Free Random Code Generator Use our code generator to create referral codes, promo codes, serial numbers, gift cards, strong passwords, voucher codes, etc. Generate 100 gift card codes Generate 10 passwords Generate your own unique codes Number of codes Code length Prefix Postfix Character set ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 Pattern Generate Copy to clipboard Download CSV ← Generate new codes Choose a preset Generate vouchers SAVE648 SAVE376 SAVE384 Use preset Gener

Generation 40

Generation Tools Software Promotion 40

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of Ragged Edge / Rag in Graphic Design A ragged edge, commonly referred to as “rag,” in graphic design, refers to the uneven or irregular alignment of text along the right or left margin of a block of text. A ragged edge occurs when the line lengths in a paragraph vary, resulting in varying lengths of whitespace between words, creating a visually uneven edge.

Design 52

Design Intent Organization 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Martech

FEBRUARY 16, 2024

Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed by choice. To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement.

Ideal Customer Profiles 121

Ideal Customer Profiles Marketing Automation Services Top of Funnel Aggregators 121

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of Raster in Graphic Design Raster, in the context of graphic design, refers to a type of digital image composed of a grid of individual pixels, each containing color and brightness information. Raster images, also known as bitmap images, are resolution-dependent and can exhibit pixelation when scaled or enlarged beyond their original dimensions.

Design 52

Design Software 52

Martech

FEBRUARY 16, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

B2B 111

B2B Differentiation Lock-In Paid Search Agency 111