Envy
FEBRUARY 9, 2024
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.
Convince & Convert
FEBRUARY 9, 2024
As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.
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Salesforce Marketing Cloud
FEBRUARY 9, 2024
Ever get an email trying to sell you a product you’ve already bought? Or had a service interaction where you had to answer the same questions multiple times with different people? Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations.
CMSWire
FEBRUARY 9, 2024
Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
FEBRUARY 9, 2024
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 9, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired.
CMSWire
FEBRUARY 9, 2024
Taylor Swift's NFL connection offers some super important CX lessons. Continue reading.
SocialPilot
FEBRUARY 9, 2024
Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. They have paved the way for the novices by sharing their knowledge and experiences at large. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them.
Content Marketing Institute
FEBRUARY 9, 2024
What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Square 2 Marketing
FEBRUARY 9, 2024
Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.
RebelMouse
FEBRUARY 9, 2024
The RebelMouse team met the Responsible Statecraft team in 2023. We kicked off our partnership in April and launched the new experience in early September. The results we have achieved together are beyond impressive. Post-Launch Performance It’s exciting to see that a few months after launch we can report exciting growth — especially in traffic from Google.
Stevens & Tate
FEBRUARY 9, 2024
Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Nurture Your Leads With Email Marketing What is Lead Nurturing? Lead nurturing is a strategic approach in marketing and sales that focuses on developing and maintaining meaningful relationships with potential customers throughout thei
HG Data
FEBRUARY 9, 2024
This Martin Luther King, Jr. Day, HG Insights closed their offices and opened their hearts by volunteering in their communities — whether that’s here in Santa Barbara, London, Brazil, or anywhere else — to honor Dr. King’s legacy and participate in service projects. “One of the most important parts of the culture at HG Insights […] The post “Not Just a Day,” HG Insights’ Culture of Service appeared first on HG Insights.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
The Mx Group
FEBRUARY 9, 2024
Events are a big deal for associations. Here’s how to sustain an event-aligned content strategy long after everyone goes home.
LeanData
FEBRUARY 9, 2024
LeanData Certification is rising to a new level with an advanced certification course tailor-made for the LeanData expert community. The post Announcing LeanData’s Advanced Certification Course appeared first on LeanData.
The Mx Group
FEBRUARY 9, 2024
The world of content marketing is evolving and marketers are adapting — from conquering new format frontiers to inviting AI to ideation sessions.
SalesIntel
FEBRUARY 9, 2024
Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Moreover, by leveraging high-quality data, GTM teams can make informed decisions, optimize their sales pipelines , and drive revenue growth. Without reliable data, GTM initiatives may suffer from inefficiencies, missed opportunities, and diminished customer satisfaction, hindering overall bus
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Thinkers360
FEBRUARY 9, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
SalesIntel
FEBRUARY 9, 2024
Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Moreover, by leveraging high-quality data, GTM teams can make informed decisions, optimize their sales pipelines , and drive revenue growth. Without reliable data, GTM initiatives may suffer from inefficiencies, missed opportunities, and diminished customer satisfaction, hindering overall bus
Drew Neisser
FEBRUARY 9, 2024
At the heart of transformative leadership lies a powerful concept: Radical Candor. It’s the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone. For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role.
Fount Media
FEBRUARY 9, 2024
Email marketing stands out as a favorable choice for B2B companies, serving as a key channel to engage crucial decision-makers. Amidst numerous digital avenues, email marketing consistently delivers high returns on investment. Explore the latest trends in B2B email marketing within this blog. In 2024, email will remain ubiquitous across The post Latest B2B Email Marketing Trends appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
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ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Versium
FEBRUARY 9, 2024
Join us as we reveal the story behind Versium’s success, its comprehensive suite of services, and the visionary future it foresees in the ever-evolving Martech landscape.
The Forward Observer
FEBRUARY 9, 2024
The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook , he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology—but it’s notoriously difficult to launch.
Single Grain
FEBRUARY 9, 2024
Google just announced that they’re bringing generative AI to Maps to respond to local queries within this app. The idea is that it’ll make discovering places easier and more personal. The feature is currently in an experimental phase, available only to select “Local Guides” in the U.S., but if the buzz is anything to pay attention to, it’s likely to expand soon.
Martech
FEBRUARY 9, 2024
Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping customer data into larger categories can help you think more expansively and deeply about how to use this data to improve your business with: A better view of your customer.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention? Download the guide to find out!
Optinmonster
FEBRUARY 9, 2024
Wondering how to get more blog readers? A blog is an essential tool for marketing your business , especially if you’re just starting out. But that’s also the time when it’s hardest to get attention. In fact, sometimes it seems like you’re talking to yourself, and it’s so tempting to just give up. Don’t throw in the towel just yet!
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